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SpinDistribute.com Article Directory

The following article was published in our article directory on August 18, 2015.
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Importance of Video Marketing in Promoting Your Brand

Article Category: Business

Author Name: Lance Sumner

You probably have encountered the term "viral video," or you have possibly watched one. These videos spread like wildfire around the world. There have been instances when millions of people have seen a video in less than 24 hours after it has been released. This is something that could only be accomplished when you use video as a medium. This is the same concept of video marketing, a kind of marketing strategy that can help the business convey their message, expose their brand in a quick way, and initiate interaction among viewers.

By looking at the recent developments in the field of technology, it is evident that the significance of videos will be even greater in the future. However, sticking to the present, the value of video marketing as part of an overall marketing plan can be seen from a lot of aspects. This article will show the most important and coolest ones.

Popularity

Some statistical numbers can explain why video marketing is so popular now. There are studies that say that 75% of people on the Internet watch videos weekly, and more than half of these people watch online videos daily. If there are one billion active users online, the true potential of this type of marketing strategy is really clear. What makes all this more interesting is that these statistics would grow in the next years. The time that people spend in watching videos online is getting close to the time they spend on browsing and checking out their emails. If you make a professionally-designed video, it would let your business spread its message in a shorter period of time. Rather than reading several pages about a product or service, potential customers would be more interested to watch about it.

Another good thing about video marketing is that it helps boost your SEO campaign. If you publish videos on your business website, you allow people to share your video content, directly creating backlinks registered by Google and other search engines.

SEO experts know that you can have fast results and significant increase in search engine rankings if you have a good link building strategy. You can best use this strategy by including your video content on your social media networks, such as Facebook, where people are likely to share your content faster.

Returning Visitors and Bounce Rate

When people find interesting video content on your business website, they are likely to visit your site again and stay around two minutes longer if they are watching a video. Most people have experienced visiting a website with the purpose of watching only one video, but a few hours later, they find themselves still watching because they want to see more. This is one of the goals of video marketing, but instead of watching funny videos, people need to watch cool videos about your brand.

Social Media

The role of video marketing and the power of social media must not be underestimated. Thousands of videos are shared daily on social media networks and this is the best way to have your videos go viral.

Keywords: entrepreneurship, traffic strategies and techniques, pinterest, instagram, facebook, twitter, linkedin, team building, network marketing, adcopy, copywriting, affiliate marketing, video marketing

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