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SpinDistribute.com Article Directory

The following article was published in our article directory on August 21, 2015.
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Promoting your Business on Facebook

Article Category: Business

Author Name: Lance Sumner

As of latest news and recent studies, Facebook now has about 1.5 billion active users all across the world. Given the massive site traffic generated in social media sites, businesses can see this as a very efficient way to transact, promote and market their products and services. The typical way to promote your business on Facebook is through the creation of a Public Page. Any account can create his or her own page. On the left side of the news feed on desktop view, there is an option to �Create a Page�. The dialog box will then ask you to choose a category for your brand. It can be Brand or Product or Local Business or Place. You will then be asked to fill up some basic information about the brand, and the contact numbers.
The key to success in Facebook marketing is in learning to sustain your momentum. Once you�ve created a page, managing and creating your content are the next critical steps. It�s where your creativity, resourcefulness and competitiveness are being put to test.
You can do a lot of things with your public page. The first thing you need to do is to post ads that are not repetitive. Yes, you want to publicize your products, which are probably just the same line of items, but you have to be creative in showing it off on social media. You can do promos, video ads, and contests, to hype up your audience on your offers. You can also go with the latest occasions and trends online, and make sure your brand has relevant post for each. For instance, why not make a poster that�s tailor made for Father�s day or Mother�s day?
Facebook also offers paid ads, if you want to extend your reach. The payment terms mainly depend on the duration of the ad and the amount of clicks it generated. There are two general type of paid ads on Facebook:
Sponsored Ads are the type of advertisements that uses banners, side posters and links that the viewer can see while going through his or her news feed. It can be in form of a Public page, an event, an app, or a link to an external site. A thumbnail and a brief Meta description is included in the ad and can be linked to a page, the app download link or RSVP page. This is ideal for start-up business who are trying to gain more followers, or for companies who are in a very competitive industry.
Sponsored Stories creates a connection from the user, to the people he or she knows, and the brand. An example of a sponsored story would be, a link of the page, with the names of the people who already likes the page or the post alongside the ad. This way, there is some sort of recommendation coming from the people, and consequently builds confidence on the brand to the user viewing the ad.
Whichever style of Facebook marketing you choose, the main thought is to create fresh content, always update and make your Facebook page a communication tool between you and your target market.

Keywords: entrepreneurship, traffic strategies and techniques, pinterest, instagram, facebook, twitter, linkedin, team building, network marketing, adcopy, copywriting, affiliate marketing, video marketing

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