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SpinDistribute.com Article Directory

The following article was published in our article directory on August 18, 2015.
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Into The World of Virtual Reality

Article Category: Business

Author Name: Samuel

The promise and possibilities of virtual reality is limitless. Put on goggles and you will be transported into another world without leaving where you are seated. It provides escapism that frees the user from the physical world and transports him into an altered state where the possibilities are endless. You could be surfing the waves of the Pacific Ocean while you are in your living room, or applauding the World Cup players in Brazil while you are in the mall.
What is virtual reality?
Virtual reality or immersive multimedia is a technology that replicates an environment that simulates physical presence in the real or imagined world and lets that user interact in that world. According to Mark Zuckerberg as quoted in Time Magazine, virtual reality is like you being actually there.
It beginnings
The concept of virtual reality began when Myron Kreuger coined the term �artificial reality� in 1970s. In 1982, the term �virtual reality� was first used in a science-fiction novel �The Judas Mandala� by Damien Broderick. The concept broadened to what it is now when virtual reality was popularized by Jaron Lanier through his company VPL Research. And the concept of computer-simulated life was further introduced to the public through movies such as �Brainstorm� and �The Lawnmower�.
Today
From just a mere concept, virtual reality became a reality. Today, many gadgets, games, and applications use the technology of immersive multimedia. One in particular is the popular Oculus Rift, a headset that transports users into a three-dimensional world where they can feel, touch, hear, and (possibly) smell as if they would in a real world. While rapid developments have been made to make virtual reality technology an accessible commodity to the public, it remains to be boxed within the world of enthusiasts. For one, the VR goggles that transport people to the imagined world are expensive and are not user-friendly considering their size and bulk. But developers and enthusiasts are making changes and improvements to these virtual reality headsets, with the aim of making it accessible for everyone. In fact attempts at reaching a wider spectrum of users have already been made by Samsung Gear VR and Zeiss VR One.
Significant Players
Companies are also banking on the powerful technology of immersive multimedia. For instance, Retinad, a company specializing in virtual advertising and analytics platform is on its way to catalyzing change in how people will see and experience advertisements and games. Co-founders Samuel F Poirier and Anthoy Guay aim their product to advertisers and game developers who seek new ways to present their product and services to the public. The company�s pre-roll approach to advertising will ensure users that while they experience immersive advertisements, they are still capable of enjoying their games. It also has an analytics platform wherein heat maps will determine the focal point of the users� attention. This will bring significant data on the navigation, browsing, gaming, and purchasing behaviors of the users.

Today, more developments are coming to the world of virtual reality but it won�t take long before it welcomes the public into its realm.

Keywords: Samuel F Poirier, Retinad, Virtual Reality, Advertising,

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