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SpinDistribute.com Article Directory

The following article was published in our article directory on September 2, 2015.
Learn more about SpinDistribute Article Distribution System.

Social Media Marketing Strategy

Article Category: Marketing

Author Name: Dr. Lisa M. Thompson

Social media is no longer just a hobby. Social media sites evolved over the years by becoming a very important investment and marketing platform. When used effectively, social media sites can become powerful buyer engagement tools. Not to mention, they can also be very effective online traffic drivers.

Social media marketing is advertising and marketing online. By using social networking sites such as Facebook, YouTube, and Twitter, individuals and companies are now able to expose their products and services to a broader audience. Product presence on social media sites like these guarantees valuable�and free�online traffic.

But before you begin, you have to keep in mind that marketing in general is all about strategy. To become successful, you have to be extremely focused. You need a framework based on a very logical and replicable approach. If you use your resources without attention, you will end up wasting both time and money�your most priceless assets. You have to have a good amount of understanding of your company�s needs, goals and target market. Marketing strategies start with your customers, and without this awareness, all your efforts will be put to waste. The same is true with social media marketing.

You have to identify the social media sites where your target market hangs out. solidify your brand by being visible in these channels. Understand and replicate the general feel of these social media sites, to prevent immediate media marketing disconnect from your audience.

choose the right networking sites for your product and do not jump into the social network bandwagon just to appear cool and modern. Some products do not appeal to people using Facebook and Twitter. There are other distribution channels out there, so resist the urge if this avenue is not the right one for you.

Keep your target customers in mind, and study which networking sites appeal to them, then join them. Build an online community focused on your customers and your products. Nurture a very open and healthy atmosphere within your online community. Be ready to answer inquiries and always publish positive testimonials. These testimonials will add value to your customers and prospective clients.

Be respectful when dealing with fans online. They are very important in building a massive following on the web. Grab every opportunity to say �hello,� it will go a long way. Social strategy can help you double your sales projections in a short period of time. But, like any strategy that involves people, great attention to details has to be ensured. A single bad comment can eventually dissuade others from acquiring your product. So, you have to have the ability to address this kind of issues right away.

Lastly, sync your social media sites with great content. A good social media marketing strategy and quality content go hand in hand. When people are looking at your networking sites, they want to see interesting things. You see, interesting videos and stories may push someone to acquire your product�even if that person is not in the mood to buy. People love sharing great viral videos and stories; take advantage of this to reach out to more people.

Your goal is to build online traffic as a social media marketing strategy, because traffic converts to sales. But above all, build relationships! Capture their interest and needs, and your online community will help you market your product. So, be a brand that feels like a friend! That�s what social networking is all about in the first place.








Keywords: Internet Marketing, Online Marketing, Lead Generation, Social Media Marketing, Social Media Marketing, Social Media Marketing Strategy,

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