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The following article was published in our article directory on September 5, 2015.
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Mainstream Media versus Social Media: Which Media Marketing Platform is Better?

Article Category: Marketing

Author Name: Dr. Lisa M. Thompson

Mainstream media and social media are both under mass media. These platforms have symbiotic relationships with businesses. These media have the capacity to disseminate information to a lot of users. However, they need money to operate. That�s when media marketing enters. Businesses need to advertise their products to get new customers or introduce new products. All of these should aim to augment their sales.
Mainstream Media
In marketing, the use of mainstream media platforms is known collectively as traditional marketing. These are composed of television, radio and print media (such as newspaper, magazine and journal). These are referred to as traditional because mainstream media marketing is widely used for centuries, specifically newspaper and journals. However, traditional marketing may also include the distribution of flyers and attachment of posters in different surfaces.
Social Media
Social media is part of the so-called alternative media. Alternative media are considered as substitute for mainstream media. These alternative media can be found on the internet. In contrast to mainstream media, these became common in the 21st century, making them relatively new.
There are several social media platforms but the leaders are Facebook, Twitter, Instagram and LinkedIn. These platforms allow users to make connections and build their own network. They are also responsible for making and sharing content.
Advantages of Mainstream Media Advertising
Because of the advertising costs, media marketing using mainstream media such as TV looks more legitimate than social media advertisements. It also results to better recall, especially if it features catchy phrases or songs.

Disadvantages of Mainstream Media Advertising
A one-minute advertisement that runs during the commercial break of a primetime news for a week is worth hundreds of thousands, if not millions. This price is about a hundred percent higher than the costs incurred in posting an ad on social media. The costs of mainstream media advertising are the main drawback of using such.
Apart from the expenses for the TV or radio network, advertisers have to pay for the talents as well. High-profile celebrities can help in boosting the popularity of a product but their fees can take half of the production costs of an advertisement.
There�s also the risk that viewers or listeners will change channels or tune out when commercial break commences. If this is the case, the marketing campaign fails because the message wasn�t delivered.
Advantages of Social Media Advertising
Since social media marketing platforms give their users control, they can choose which brand profile they want to view. This is more efficient in converting them into actual customers as compared to TV advertisements.
Another edge of social media against mainstream media is the price. It is less expensive. It is more manageable as well. There�s also an opportunity to interact with subscribers or followers composed of prospects and existing customers.
Disadvantages of Social Media Advertising
Social media marketing has its flaws, too. Some users can abuse the social media profiles of businesses. They also have the ability to spread false rumors about the business. Aside from that, users are exposed to numerous advertisements online. That makes it more difficult for a brand to be remembered.

Keywords: Internet Marketing, Online Marketing, Lead Generation, Social Media Marketing, Social Media Marketing, Social Media Marketing Strategy,

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