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SpinDistribute.com Article Directory

The following article was published in our article directory on September 5, 2015.
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Benefits of Social Media Marketing

Article Category: Marketing

Author Name: Dr. Lisa M. Thompson

Social media sites offer an opportunity for users to interact with their distant loved ones and friends. In the past few years, internet connectivity has improved; gadgets became more sophisticated yet affordable. These factors made social media more accessible and popular. Advertisers saw the rise in number of users as a pool of potential customers. As a result, the social media marketing phenomenon is born. In addition to the pool of users, there are also other benefits of employing this internet marketing technique.
User-friendliness
Making a social media marketing campaign is way easier than producing a TV ad. The advertiser can manage it himself. However, if he wants better results, the services of a social media consultant may be hired especially during the first few months of creating the business� social media profile.
Brand Awareness
Social media marketing makes use of social media profiles to build brand awareness. A brand may be remembered by overt clues or by the conclusions drawn by the user based on the impression he has on the brand. Site visitors develop impressions from the approach of the administrator of social media profiles replies to comments of other users.
Customer Service
The edge of social media marketing against other marketing techniques is that it allows customer service to be given. Even if a marketer wishes prospects to contact through calls or emails, prospects will still prefer posting or commenting on social media profiles of businesses. That�s because doing the latter will just take a few seconds for them. It is also more convenient and cost-free.
This opens the opportunity for administrators to interact with prospects as well. They can post questions based on what their followers or subscribers want and so on. The next marketing strategy may be improved using the information generated from the data sent by the site visitors, the customers.

Increase Visibility
Social media marketing can reach out to potential customers who aren�t into TV-watching. If there are users who are still devoted viewers, having a social media counterpart for a TV advertisement increases the brand�s visibility. As a result, the brand will have a better recall than just using one platform.
When there�s recall, the potential customers subconsciously develop impressions about the brand. They are likely to respond positively if there�s good recall. Positive response comes in the form of an actual purchase.
Leads Generation
Social media marketing can be a part of a more complex marketing strategy, which is the use of e-commerce websites. The role of social media profiles is to encourage potential customers to visit such e-commerce websites.
Social media advertising is one of the leading lead generation techniques. That�s because most of the recipients of promotional messages are potential customers and existing customers who have interest on the brand.
Ease of Assessment
Just like other forms of internet marketing, the results of social media marketing campaign are easier to track in comparison to the results of traditional marketing. The statistics can be generated instantly. Adjustments may be planned right away based on the generated results.

Keywords: Internet Marketing, Online Marketing, Lead Generation, Social Media Marketing, Social Media Marketing, Social Media Marketing Strategy,

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