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SpinDistribute.com Article Directory

The following article was published in our article directory on September 23, 2015.
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What Makes an Ad Click

Article Category: Marketing

Author Name: Samuel

There are thousands of advertisements out there, and there are some that have made their mark on people�s minds. You may think, how could they have made such a good ad? Is there a secret to it?

Secret? Not really. It�s not really hard to create good advertisements. They may all look differently and may have shown various approaches but if you�ve noticed, they all have the same ideas � the simpler, the better. Less is more.

Qualities of a Good Ad

How can you describe a good ad?

A good ad can connect to its audience. It can relay a message. It easily expresses an idea to the people who watch it.
It�s quick in providing information. It can state details quickly and succinctly.
It�s specific. It�s clear. It doesn�t confuse its audience or make them think of what the ad is trying to say.
It sticks in your mind. It�s memorable. A few minutes or hours after the ad had passed, but you still remember it.
It calls you to action. After all, that�s what an advertisement is for � to promote a product or service. It makes you act on what you�ve watched.

The Effects of Advertising

Brands don�t just come up with advertisements for show. What they�re there for is actually promotion. They have created advertisements to make people buy their products and avail their services. They do everything to catch people�s attention.

Retinad, for one, is trying to work on virtual reality advertisements and even invested $500,000 for this achievement. The founders, Anthony Guay and Samuel Poirier, aim to infiltrate the market by coming up with virtual reality as its main platform.

You have to remember that what�s important is not what the advertisement does to your client, but what the client does after seeing the advertisement. Will the clients rush to buy your product? Are they going to promote your product to other people? Yes, that�s what they�re after.
Making an Ad Effective

What can you do to make the ad effective to your viewers?

Convey simple messages. Compose it in ways that your viewers will easily understand. It shouldn�t overwhelm or confuse its audience.
Make your advertisement stand out. Within your advertisement, make your product stand out. Show why you�re different � and better � than competition. Make people realize why they should choose you.
Grab people�s attention� and keep the attention at you. Human beings only have a 7-second attention span, so it�s best to take advantage of this short period of time.
Let them know who you are. Establish your brand. Let people know how to find your products and find you.
Imply a sense of urgency. There�s no better time than now.
Be aware of the ideal elements to use. Use dominant elements such as large headlines and pictures to ensure visibility.
An ad�s effectiveness will be noticed through its impact to its audience.

Advertisements are capable of raising brand awareness, share the company�s new products and communicate with its loyal followers. It�s not easy to come up with ideas, but it�s something you can do. Yes, a good advertisement will go places with you.

Keywords: Samuel F Poirier, Retinad, Virtual Reality, Advertising,

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