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SpinDistribute.com Article Directory

The following article was published in our article directory on October 17, 2015.
Learn more about SpinDistribute Article Distribution System.

Two Simple Ways To Develop A Terrific Website

Article Category: Marketing

Author Name: Megan Dixon at Rescue Me

Companies that believe they can manage with just a Facebook page are doing themselves an extreme disservice. Having a company website ensures owners greater engagement with their customer base, even more exposure among rivals, as well as the capacity to create sales and also appointments online.

This sort of engagement is important in constructing a brand, and will just become more important as time goes on. The use of the Mobile Web, in particular, is growing, meaning that all companies will require a responsive, properly designed site in the close to future. In fact, Google's "Mobilegeddon" started making this a requirement for a favorable ranking in search results. If you're not sure if your site is up to par, enter your URL into Google's Mobile-Friendly Test.

These sort of sites can cost thousands and can also be difficult for owners to handle. Thankfully, current advances have offered us Content Management Systems, which ensure business owners to take the production and maintenance of their website right into their very own hands.

Adobe Business Catalyst sets the gold standard for CMS software. Many individuals won't do much with it other than establishing a fast website through a template or periodically updating the site's content or blog page. It's ok do to the minimum but, Adobe Business Catalyst provides functions that go far beyond a basic website set up and it includes hosting.

One of the most appealing elements for business is its built-in eCommerce piece, which makes cataloging and payment gateways very simple to both configuration and use. The e-mail marketing system is underrated too, and it also allows entrepreneurs to target untapped pools of prospects with a few easy clicks. Furthermore, while there are a wide variety of layouts (cost-free and also paid) to select from, users can edit the site's format and modify its style through adjustments to its HTML and CSS codes. Naturally, social media integration ensures nothing is lost when owners make the switch from only having a Facebook page.

The only true downside to Adobe Business Catalyst is its price. Although it's small, it's still a regular monthly investment that needs to be paid in order to keep up this high-level of service. Still, if cost is a problem, there are various other alternatives for entrepreneur of all levels to consider.

Wordpress is probably the most renowned and, without a doubt, one of the most extensively used Content Management Systems. A large part of this is its longevity; Wordpress has actually been in use since 2003, although routine updates have kept it at the center of innovation. Keep in mind, there is also a large selection of themes to pick from. Even more significant, it can replicate most, if not all, of the functionality of Adobe Business Catalyst through the use of plug-ins.

However, hosting for Wordpress websites can be a headache, especially with all the backups, updates and also safety worries. So, using a hosting company like WP Engine is a wonderful alternative for this platform, which makes establishing the website and selecting the ideal plug-ins easy. Once again, the major potential problem with Wordpress is security; most owners do not take preventative measures with their sites seriously, and face problems in the future. While the solution could be (in some circumstances) as straightforward as having a solid password and username, Sucuri CloudProxy will provide firewall software and DDOS protection on any kind of Wordpress website for a really sensible month-to-month fee - eliminating practically any type of issue of hacking concerns, and it's highly recommended from small companies and enterprise operations alike.

No longer is there any reason to forego having a website. With a few days on your hands, a reasonable investment and an eye on design, any kind of entrepreneur could establish a profitable and stunning website without unnecessary delay, ensuring them continued success in the years to come. If you're not sure where to begin, let us know and we'll help get you started.

Keywords: websites, webdesign, marketing, adobe, AdobeBC, BC, Business Catalyst, Wordpress, online business

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