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The following article was published in our article directory on October 20, 2015.
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Why Your Online Reputation Cam Make or Break your Business

Article Category: Business Management

Author Name: Robbie King

In today's world, not only is it vital to have a good and clean business reputation online, but also to have a good personal reputation and footprint. Don't forget that when you buy anything, you are usually looking for the person or at least personality behind the business. Although you can manage the digital footprint of your brand online to a certain extent, a focus on online reputation management can help you manage your digital profile much more proactively, rather than re actively.

Before Google managing your reputation easier
Before Google became our default research method, most brands could count on the fact that news traveled slowly. Often there was plenty of time to develop and create a plan for any problems and effective PR. Now tough, With the growth of consumer generated content online, anyone can post anything at anytime to their network - and they do!

People make or break your reputation
We are human and so we trust opinions from people and that means that negative comments and reviews can destroy your business and personal reputation. Think again if you believe that this is the only problem you are going to face when you start with an online reputation management strategy. Former employees, disgruntled clients and even your competition can attack you and your company by posting negative information online for others to read, share and comment on.

Many times the negative feedback and comments can be gossip and untruths, but the reality of it is that it can still damage your reputation. Any negative information about you can also end up in the hands of traditional media outlets like radio, television and any print media which can also add fuel to the fire that can create a PR nightmare.

The importance of managing your web footprint
When people are searching online for information regarding your services or products, you ideally want only a positive ranking on the search engines with positive content about your brand. Do a simple search for your company name and the services that you offer.

Other people doing the same search will see the same results on the search engines. What stood out about your brand when you did the search? Do another search, but look for other sources where your brand name might be mentioned on blogs and forums.

Bad reputation = massive impact to your business
People in all the corners of the world are using their favourite search engine to find answers and solutions. When someone does a search for anything relevant to your brand and all their findings are negative, will they ever consider you as the viable option? I don't think so. Negative comments can affect more than just sales. It affects investor relations, recruitment and your credibility.

You need to start proactively managing your reputation online
The process of managing your reputation online consists of various traditional marketing, search engine marketing, social media, PR and digital marketing strategies to improve the overall visibility of your brand. Having positive information on the first two search engine result pages about you and also having an overall positive sentiment online should be your ultimate goal.

As more up to date and positive information about your brand is added to the various online channels and search rankings, channels with negative information and comments can be pushed down the list of results which will make them less visible to your potential or current customers.

When doing a search, most people only look at the first few pages. By increasing the number of web channels with positive information about your brand can improve the chance that people will only see positive and good information when they are searching for you. A positive and good digital reputation can lead to a better brand reputation.

Responding to negative comments
Don't think that pushing down negative results on the search engine result pages and other social media channels is the only way you need to deal with negative feedback about your brand. Yes you can do this, but responding proactively to any negative feedback about your brand online can win you more votes online.

Always research the negative comment or feedback so that you can reply with the best response. Never start a war online and look for ways that you can turn the outcome into a positive comment.
Managing your digital footprint in this day and age is not a nice to have anymore, but a must have.

When people are searching online for information regarding your products or services, you ideally want only a positive ranking on the search engines with positive content about your brand. Other people doing the same search will see the same results on the search engines. Do another search, but look for other sources where your brand name might be mentioned on forums and blogs. When someone does a search for anything relevant to your brand and all their findings are negative, will they ever consider you as the viable option? By increasing the number of web channels with positive information about your brand can improve the chance that people will only see positive and good information when they are searching for you.

Keywords: Reputation Management,online reputation,business reputation,social media reputation

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