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SpinDistribute.com Article Directory

The following article was published in our article directory on October 22, 2015.
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Graphic Design: A List of things to consider.

Article Category: Advice

Author Name: John Hofmann

With the countless jobs filling up the majority of entrepreneurs' "To Do" list, it seems that many side tasks - like making a logo - get delayed until the last minute. That's many entrepreneurs realize how essential finding the right graphic designer is to getting their company's logo.

Here are some questions you should ask yourself when you are searching for a graphic designer, be it traditional or online:

Guarantees.

Given that many enterprisers are strapped for cash to start with, finding a design service that offers reimbursement to unhappy clients is a must. Absolutely nothing can be so aggravating as spending countless hours collaborating with a developer to get proofs on a logo design, and find yourself with a logo that isn't at all what you envisioned. Make sure the firm you choose has a money back guarantee.

Ample Resources.

Since small business owners that go to an ad agency generally go only needing a logo design, a lot of agencies won't dedicate a large amount of time and resources handling that account. This means that they will seldom if ever assign greater than one person to focus on your logo design. Independent designers normally work solo also.

Whenever practical, find a company that assigns more than just one artist to your job. Look at online design solutions such as LogoWorks.com that offer at minimum two designers on every job. The extra brain will provide you added creativity, and you're more likely to want the design ideas they deliver. I suggest avoiding 'bargain' sites like fiverr.com because of the finished products we've seen over the years.

What about Proofs?

Most logo design firms will modify your logo for no extra cost as it is part of the creation process, but, depending on what you negotiate or what your design plan is, you could find yourself paying out your ears for each round of modifications. Look for a company that will give you unlimited modifications at no added cost.

Timeliness.

A great designer will supply you an exact deadline by which you should expect to see their work. Always find out how long it will take them to come up with initial concepts, and ask how long each alteration should take. Don't take the chance of teaming up with a firm that takes weeks on end for artwork.

Professionalism.

Even though harder to pinpoint, do all you can to find out if the agency is professional in its methods. ask if the business uses clipart or if they produce custom graphic design. Make sure they provide the master vector (.AI .EPS) files. Also, find out how many clients they have served and how many will recommend them to other businesses.

Extra options.

Do they offer additional services? Once you have your logo, you'll probably want to do something with it. It will save you a frustration if you've hired a company that will create your stationery, business cards, business website, circulars and ads. It's even better if they can put your logo on t-shirts, labels, coffee cups and caps for you.

Follow these tips and your logo design process ought to be awesome rather than a headache, and you'll probably save a bunch of money and time in the process.

Keywords: Graphic Design, Logo Design, Marketing,

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