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The following article was published in our article directory on March 4, 2016.
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Discover The Most Effective MLM Cold Market Prospecting Strategies - Ways To Get Leads For Your Multi Level Marketi...

Article Category: Business

Author Name: Todd Getts

If you've run out of friends and family to speak with in your warm market and you either can't or don't wish to go on social media, then cold market prospecting is going to be an ability you should explore.

Even if you haven't burnt out your entire warm market or if you are able to get leads online, cold market prospecting is still an ability that you will certainly want to learn more about.

When you learn cold market prospecting, you become the kind of Multi Level Marketer who can be dropped anywhere in the world and, within 6-12 months, create a six figure income.

Cold Market Prospecting - Where To Find Prospects

Actually, you can do cold market prospecting anywhere - at the shopping center, filling station, post office, book shop, furniture store, parking lot, gallery, zoo, etc.

And if you're in those areas already, then why not do some prospecting, right?

Yet if you are actively going out to prospect, you will want to target areas where the best prospects will most likely be .

So to figure that out, you have to understand who would be the most interested in your company either from a product perspective or from a business perspective.

So, for instance, if you are in a health and nutrition business, you might do your cold market prospecting at an organic grocers store, at the gym, or maybe at the neighborhood GNC or Vitamin Shoppe.

You will likewise want to target business as well as sales-minded individuals due to the fact that they already have the attitude and even some of the abilities you need to achieve success in MLM. So you may want to check out the local car dealership, furniture stores, jewelry stores, and so on. Think about locations where people get paid on commission and/or have to generate their own business and leads.

Cold Market Prospecting - How To Break The Ice

So how do you approach a prospect and start a discussion?

There are many ways you could do this, but 2 easy ways are to either give a compliment or to make an observation.

When offering a compliment, make certain it's a genuine compliment. Don't compliment someone on their tee shirt when they are wearing a plain white, stained t-shirt with tears in it.

When breaking the ice, take notice of how people react. If they seem open to having a discussion, then you can follow up with a question. If they don't respond, or if they react in a manner that shows they aren't interested in chatting, then you can move on to somebody else.

Cold Market Prospecting - How To Get The Lead

There are two important parts to generating a lead with cold market prospecting.

Number one is to use a BIC - break in communication. A BIC is something that allows you to leave the conversation. So as an example, you could say, "Hey, I need to get on this call in a few minutes" or "Hey, I have to go grab my kids".

Number two is to ask the question...either "would you be open to a side project if it didn't interfere with (whatever it is they do for a living)?" or "do you keep your options open when it comes to making any income outside (whatever it is they do for a living)?".

So put those two things together, and you end up with something like, "Hey, I've gotta jump on this conference call, but I'm just curious, do you keep your options open to making any money outside of what you currently do as a firefighter?".

If they say yes, then just say, "Alright, well why don't we exchange numbers and I promise I'll follow-up with you".
If they say no, then say, "Hey alright, no big deal. It was nice talking to you. Take care!".

Simple as that!

Keywords: Cold Market Prospecting, Cold Market Recruiting, MLM Cold Market Prospecting, MLM Prospecting, Network Marketing Prospecting

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