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SpinDistribute.com Article Directory

The following article was published in our article directory on May 6, 2016.
Learn more about SpinDistribute Article Distribution System.

Who is your website really for?

Article Category: Business

Author Name: Jessica Rosengard

The first and most important question that should be asked and answered before you get started on your new website project:

"Who is this website for?"

Some people might laugh at this question. Some might say it's a strange question. But it isn't and here's why:

Very often, the first, only and most common answer for many clients is:

"Me! The website is for ME. It's my business, of course. It's MY business. I'm hiring you to make ME a website!"

The problem is this answer is about 99% wrong. Why? Because you aren't the intended audience the website is supposed to attract. Although you do in fact own the business and you are hiring someone to create a website for your business, you aren't the one who will be visiting the website and looking to hire your company. I am also willing to bet you are not a customer of your own business. Sure, some of you might be, that's not very common in the grand scheme of things and that is not why you are really building the website, is it? No.

SO WHAT'S THE ANSWER?
The correct answer is: The website is for your customers and visitors. That is the only audience you should be thinking about when you have your website built.

When you are focused on color that makes YOU happy, or the feature YOU like, or the other websites YOU think are cool and you really want to add every single one of the 20 different things you've seen elsewhere to your new website, STOP. You are missing the whole point.

Making your customers happy by providing them an excellent experience on your website will ultimately make you happy in more ways than you expected. So focus less on what your personal preferences are, and more on what your customers will want.

USER EXPERIENCE MATTERS
We spend a lot of time doing research when we design and build websites to be sure they will be the most appropriate design and functionality for your audience. And believe me, not all audiences will interact with all websites the same way. Some use mobile devices way more than desktop computers and vice-versa. There is no cookie cutter "one size fits all" solution to website design and adding all those bells and whistles to a website because someone else has them could be the worst thing you could do.

WANT TO LEARN MORE
We'd love to speak to you about your website project, answer questions you might have and start planning the next big thing! Contact us today to get started.

Keywords: answer, questions, audience, business, clients, customers, design, design matters, user experience, ux, web design

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