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SpinDistribute.com Article Directory

The following article was published in our article directory on July 18, 2016.
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Small Business Marketing

Article Category: Marketing

Author Name: Chris Collier

MARKETING IDEAS FOR SMALL BUSINESS
Small businesses are going under by the dozen daily in this troublesome economy, but there are several free or low cost marketing ideas for small business. Small retailers may continue to fail as retailers like Walmart and Target continue to fight it out for market domination by offering ridiculously low prices on everything from clothing to electronics to food.

When small businesses become a victim of this insurmountable competition, people lose their livelihoods and communities lose irreplaceable resources. In these hard economic conditions, many small businesses are closing on a regular basis. But many low cost or free marketing ideas for small business exist.
So, how is a small business to remain afloat in these difficult times? What is the solution for small business to stay in with this tough competition?
If youre a bricks and mortar business, you've got a battle on your hands, . You have to become unique, an expert in what you do, and offer the best customer service possible, then market that fact. People who have got a brick and mortar business have their battle in their hands particularly if they sell anything which is sold by these giant chains.
This country has to get back to offering value in the form of excellent post-sale and pre-sale consumer service, offer expertise and employ people who know what the are doing, not someone that has neither initiative, personality nor expertise.

Those are 3 of the things these big box stores don't offer: uniqueness, experience and customer service.

Personally I buy locally at small businesses, because they are the backbone of a community and they are often more helpful and practical than big stores, where you are fortunate if you can get any help at all! Expertise, uniqueness and customer service are the 3 main things which aren't provided by these chains. Since the small businesses are the backbone of our community, I prefer to shop at small neighborhood based retailers. Additionally, they are extremely useful and informed compared with big chains where you are not going to get the help you would like.

Its remarkable how many small businesses don't consider it wise to have a website. They most likely do not know that Google actually loves small business and always will} pull a small business to the top of a search page, simply by somebody putting in the name of a city and whatever they are searching for.

This is an enormous advantage to a business owner. There are always local directories, as an example through the local Chamber of Commerce, where you can list your website, often for a small fee or free. It is surprising to discover that many small businesses don't want} to have a website.

These business owners are unaware of the fact that Google loves small business and support them by placing them on top page of the search results provided they put the name of the town and relevant offerings on their web page .Google is doing everything to encourage small local businesses to get a website. If you have a highly specialized business your website can instantly become number one when someone searches for Your Hometown and your expert service. Just this easy low cost marketing solution can bring in hundreds of new shoppers. For a small fee you may be listed in local directories, your local Chamber of Commerce and on Angie's list, which will add up to more visibility and less cost than any pricey magazine or weekly newspaper ad, and don' t forget mobile web access.

{Many small business owners are also convinced that starting and maintaining a website will cost them a lot of money and is troublesome.

Offering inexpensive website construction and upkeep for small local businesses has become a small-scale industry in itself. The majority of the small business owners have the misunderstanding that it is very difficult and expensive to start and maintain a website. But that isn't true. Inexpensive construction and maintenance of website has itself become a small scale industry. Starting and maintaining a website is pretty inexpensive and the obvious benefits that attract potential customers out ways the small risk involved.

Besides this, a successful use of affiliate advertising on certain sites and income-generating Google Adwords can prove to be a bonus for the success of your small business.

A small business site owner can build a mailing list by offering an opt-in box so that they will use the list for offerings, specials and discounts to the subscribers by starting a marketing campaign. All a small local business needs is a Google map of where they are, a page explaining what they do, a section that gives opening hours and contact information, some great photos and maybe a history of the business and that's it!
Add an opt in box and monthly newsletter can go out, discounts can be sent and sales announced, and with the addition of some affiliate advertizing the site can basically make the business owner some money even after covering the minor costs involved.

Internet businesses have a much tougher task on their hands. They have much larger competition and must employ SEO and a lot of other marketing strategies, especially to build a list of customers.

An internet site's popularity reflects a number of things: the age of the site, the consistency with which it is updated, the value of its content and the relevancy of its content and the quantity of backlinks it has . Just like a small main street business, a website should offer useful information, great customer service and brand itself as being unique. It's all about attraction marketing. It is quite hard for online businesses to market their products. There exist intense competition and so they must use various marketing ideas for small business and SEO techniques, especially to build a subscribers list.
This is a service we offer to put YOUR BUSINESS on the web so you then can get the sales you so richly deserve!

Keywords: Small Business Marketing Coach, MLM Coach, Training, Internet Marketing

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