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The following article was published in our article directory on August 20, 2016.
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Social WiFi Hotspot and How to Monetize it for Your Business

Article Category: Advice

Author Name: Brad Davis

A part of your internet promotion and marketing tactic should involve social WiFi marketing. If you're already undertaking this particular kind of list building, congratulations, you're one of the few companies to give it. Doing this gives you a sizable advantage over your competitors in sales and revenue, brand loyalty, lead gen, social likes, and a lot more! Whether or not your are making use of social-powered Wi-Fi, please continue on. You'll learn about several great WiFi hotspot advertising strategies you can take advantage of in order to achieve your marketing objectives and revenue goals.

What Has Your WiFi Done for You Recently?

Rather than just providing complimentary WiFi, why not make available complimentary WiFi in exchange for your visitors connecting with their social accounts or emails?

With our social WiFi hotspot, your visitors will log in using one of their Facebook, Twitter, Google, LinkedIn, Instagram accounts, or even their e-mail address. We set it up in your store and will even produce an attractive branded login landing and Thank You pages.

Increase Your Marketing Database through Social WiFi

What you'll have is your regular visitor Wi-Fi but it is even more powerful because, with the social WiFi system we configure for your establishment, it's a completely secure connection and you are automatically collecting the email addresses and names from your customer's social accounts. Now, you are building an enormous list of actual visitors that visit your establishment with authentic names and VALID e-mail addresses. You're also compiling their gender, birthday, social patterns, device type (if that info is public), including the moment they came in the left your venue and the number of times they visited. All this info is securely stored and accessible within your easy-to-read dashboard.

Once new or returning guests do a WiFi login with Facebook, they are instantly included in your customer system directly from Facebook. Plus, you now have the opportunity to acquire lots of Facebook likes in minutes!

You can now take all the information collected and re-target your customers long after they leave your store. THIS IS A HUGE THING.

Real-Time Engagement using a Social WiFi Hotspot

You're not merely receiving the important social details with Likes, Shares and developing your custom audience, you can develop incredible post-login experiences.

What is Your Social WiFi Marketing Goal?

We can develop and initiate numerous kinds of web marketing campaigns to meet your objectives. Here are a few suggestions to get your brain percolating:

Push Mobile App Downloads

If your objective is to increase your smartphone app downloads, we can set up your login page to redirect your visitors right to your app download website shortly after logging in. You still capture their contact data mentioned previously for re-targeting later. (If you don't have an app but would like one created, we can do that for you too!).

Smartphone Contests and Lead Generation

If you are planning to do a smartphone contest for lead gen such as a giveaway, promotion or drawing, our team can embed that for you if you have it, or produce it for you. Our team can steer your WiFi traffic directly to your custom made branded landing screen with Facebook connections, free quotes, assorted lead options, and so on.

Reputation Maintenance and Reviews

If you need credibility along with review administration with Yelp, TripAdvisor and others, we can integrate that with our advanced widgets. All we need to do is install a link on your social log in Thank You screen immediately to Yelp or TripAdvisor and you can select specifically which pieces of the campaign you want your visitors to get.

Let's say you manage a resort for instance. Immediately after they do a WiFi log in, we can easily program it so your visitors can get an email message with a hyperlink that goes directly to the feedback webpage on Yelp or TripAdvisor.

In case they're coming in for the very first time, we can set an option that gets your visitors to participate in some way by enrolling, joining - something to get them to interact with you, whatever makes sense. You can put it on the post-login screen, post-email or post-connection screen.

Consumer Remarks and WiFi Surveys

Maybe one of your WiFi strategies is acquiring consumer feedback through questionnaires. Our team can set this up for you if you don't currently have an on line survey. Or, our team can easily redirect customers to your existing survey as soon as they log in through your new secure social WiFi hotspot.

Not only do you receive their opinion easily, securely and discreetly, you also get their name and whatever is available from the social account they logged in with.

WiFi Loyalty and Coupons

If you feature a loyalty program which is under-performing, or you want to launch one to drive more sales and build brand loyalty, our system is the perfect answer!

Get a lot more consumers downloading your discount coupons or get them coming in on your slow days. We can customize a campaign to fit your pain points.

The only way they can see your discount coupons and offers is signing in to your social Wi-Fi network. More people will come in and log in to your social WiFi just to acquire your in-store offer.

If you have a Yelp business account that provides a coupon, we can set it up so it appears on their mobile device when they're inside your shop. This is another way to get more patrons in your store using your discount coupon, and also enables you to capture their data to re-target them with marketing campaigns long after they have exited your shop.

Our team can even produce a window poster that says something like, "Log in to Our WiFi for 5% Off Today's Purchase!" Then on the login landing page would be a graphic with the 5% off promotion. Right after they sign in, they are redirected to your Yelp page coupon that they can redeem while in the store.

Can you imagine your visitors signing in using their Facebook, getting your 5% discount coupon, then sharing their experience to all their friends? This is a terrific lead and revenue generator!

You don't need Yelp to do a coupon campaign though. Our team can create your own discount coupon promotion right in the header on the landing screen. Once your guests sign in through your social WiFi, the Thank You screen contains the actual coupon that your shoppers can use in you store. It can be a visual graphic or even a bar code that incorporates directly with your POS system so it can be scanned and tracked automatically for marketing metrics.

Mobile phone Video Promotions

As one other marketing option, our team can create a video for you, or use your own video testimonial, welcome from your CEO, or perhaps TV commercial which we can set up to play shortly after they login. We can publish your video on YouTube, Vimeo or Wistia and embed it right on the login Thank You screen. This additionally helps obtain extra video views from all the people that connect.

Rich Media for Mobile

If you decide to push rich media advertisements with videos, microsites, special mobile websites or landing pages that tell stories or perhaps has different games, our team can integrate these into your customer's social WiFi experience as they shop in your establishment.

Auto Tweets.

An additional great solution we are able to set up for you is auto tweeting when your customer uses your social-powered WiFi login with their Twitter account. As soon as these people log in, you get their contact information for re-targeting. But what's also cool is an auto tweet you pre-write is tweeted out to their social network. Here is a great way to expand viral growth with our system.

"CONNECT WITH OUR WIFI AND WIN!"

When you plan to concentrate on offers, motivations and opt-ins, our social-powered Wi-Fi platform is the ideal choice.

Login for a Free Cookie!

For instance, if you are a coffeehouse or pastry shop, we can design a big poster to display in your shop that prompts guests to sign in and receive a complimentary cookie. Essentially, you are giving them a cookie in exchange for their contact information, which you can now use to re-target them with additional incentives and promotions later on.

Alternately, more ways for guests to redeem the free cookie are:

Asking people to share your offer on their Facebook page to receive their free cookie. This gets their friends in on the action too.

Drive them to your mobile web site so they can learn more about your company.

Download your mobile application to redeem the free cookie.
Drive them to TripAdvisor or Yelp to leave a review to redeem the cookie.

Push them to a contest where, just by logging in, they receive a free cookie and are automatically entered into your contest.

These are great methods to maximize opt-ins!
Facebook Marketing.

Everyone understands that Facebook advertising is very important. What our system allows you to do is establish a customer base of Facebook users that are actual real customers in your boutique. Once set up, this is on autopilot and, notably, is 100% compliant with Facebook Rules. You can now directly target Facebook promotions as well as rewards to your list, or set up an auto-emailer campaign in MailChimp (or similar) to your rapidly-growing email list.

This is a tremendous upsell opportunity.

Language Support

Lastly, our social WiFi platform currently has 23 various foreign languages available for your usage. Our team can setup your login page with a drop down where you can enable your guests to pick the language of their choice while using your social Wi-Fi.

No matter what your marketing needs, our social-powered WiFi solutions are the answer!

If you really want to reduce your marketing expenses and bring in a lot more consumers, reach out to us today and let's chat! [email protected], 763-300-5629, or KvasirUSA.com/social-wifi

About the Author: Brad Davis is an expert in social WiFi and SEO strategy. He sets up Social WiFi hotspots and offers online advertising and SEO marketing solutions. Visit his website: Kvasir USA.

Keywords: WiFi, social wifi, mobile wifi hotspot, wifi hot spot

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