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The following article was published in our article directory on November 28, 2016.
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Should You Use Autoresponder Marketing or Email Marketing to Expand Your Web Business?

Article Category: Marketing

Author Name: Rod Besler

{What|Exactly what|Just what}'s the {difference|distinction} between autoresponder marketing and email marketing? And|And also} which should you {use|utilize}? Well, it {depends on|depends upon|is dependent upon} your {intention|objective|intent|purpose}.

I used to be an account {executive|exec} ... a sales {rep|representative} ... for an LTL trucking {company|firm}. {A cut-throat|A competitive}, {highly|extremely|very} stressful industry. One that {expects|requires} ... demands ... {a lot of|a great deal of} {face-to-face|person-to-person} selling.

The {company|firm} that I worked for had {a very|an extremely|a really} effective training program for their sales reps. They {didn't|wouldn't} {put|send} you out on the street until you {were ready|were fully prepared}. And you {were ready for|were prepared for} {almost|practically|nearly|virtually} anything when you {went out|ventured out} in front of {people|customers|clients}.

They {taught|instructed|drilled} that your success as a {sales rep|account executive} in the trucking business was directly {related to|dependent upon} {how|just how} {effective|efficient} you were in developing relationships with your {clients|customers}.

{Everyone|Everybody} promised service. Pricing was {usually|typically|normally|generally} competitive and {everyone|everybody|} {was ready|prepared} to negotiate. It {often|frequently|typically|commonly|usually} {boiled down to|came down to} who ... which {sales rep|account executive|salesperson} ... the decision-maker liked most. Not which {company|carrier} they liked most.

{But|However} it {was important|was essential|was very important} that you {understood|recognized} that there were {two|2} different sales {strategies|approaches} {depending on|depending upon} where you were in the process. If you didn't know the {customer|client} or had just met them, your intent was {simply|just} to get to know them.

{Ask them|Take them|Invite them} out to lunch. That always got results. {Develop|Establish|Create} {a relationship|a connection}. {Then|Then, after that} ease into {trying to|attempting to} {get|obtain} their business.

When it {came to|concerned|pertained to|involved} {dealing with|handling|taking care of} people {who|that} were already your {customers|clients} ... who you were {already|currently} doing business with ... it was a different dynamic.

{Sure|Of course}, you still took them out to lunch. But {maybe even|perhaps even} {a more|a little bit more|a little more} {expensive|costly|pricey} dinner. Or a sporting event. {And|As well as|And also} the {dialogue|conversation} was {different|a little different}.

You {talked about|discussed|spoke about} business you were {already|currently} doing with them. What {additional|extra|added} lanes you {could|might} {get|obtain}. What {additional|extra|added} {product and service|service and product|product or service} offerings you {could|might|can} {give them|provide}.

{And|And also} you were {trying to|attempting to|aiming to} {retain|keep|maintain|preserve} their business as others were {trying to|attempting to|aiming to} take it away from you by doing the {same|exact same|very same} things you had done {to get|to obtain} {the business|their business} {in the first place|to begin with}.

{So {what|exactly what|just what} does this have to do with autoresponder marketing?|{What|Exactly what|Just what} does this have to do with autoresponder marketing?} EVERYTHING|Everything}.

Autoresponder marketing {uses|utilizes|makes use of} {a series|a set} ... {usually|typically|normally|generally} 7 to 10 ... of emails which {go out|are sent out} {automatically|one after the other|seqentially} to {a prospect|a lead}. {Someone|Somebody} {who|that} {has|has actually} {requested|asked for} something {for FREE|free of charge|totally free|completely free|free of cost|absolutely free} ... {information|info|inside information} they {consider to be|perceive to be} {valuable|important|useful|beneficial} ... in exchange for their email.

Autoresponders are {written|composed|created} and then {loaded|pasted} {into|right into} an {email|autoresponder} service and then {sent out|sent} ... on a pre-determined {schedule|timetable} ... without you {having to|needing to} do anything else. The {goal|objective} is to {provide|offer|give} a series of {links|web links} which get the click back to a {sales|monetizing} page.

Autoresponder marketing has one {main|primary|major} {aim|objective|goal|purpose}. {Develop|Establish|Create} {a relationship|a connection} with the {person|individual} {who|that} {gave|provided} you their email address. By {developing|establishing|creating} that {relationship|connection|partnership}, you're {trying to|attempting to|aiming to} {get|entice} them to {click on|click} {a link|one of your links} back to a {sales|monetizing} page.

{Email marketing ... {the way|how} I {describe|explain} it to people ... is when {a marketer|an online marketer} {sends out|sends} timely emails that {have|have actually} just been recently {written|composed|created}. These {can|could} be something like a link to {a brand new|a new|a brand-new|an all new} {product|offering} or to {a brand new|a new|a brand-new|an all new} {blog post|article|post}. There's not a pre-written series. It's fresh {content|material} each time an email {goes out|is sent out}.

These emails {work|function} well for {people|individuals} {who|that}'ve already {bought from|purchased from} you ... {customers|your customers}.

Email marketing is best {done with|used with} {people|individuals} {who|that} you've already {developed|established|created} {a relationship|a connection|an ongoing relationship} with {and|as well as|and also} {may|might|could} {be interested in|have an interest in|want} even more offerings.

Autoresponder Marketing or Email Marketing?

If you're {talking to|speaking with|speaking to|talking with} {prospects|potential customers|leads} ... {people|individuals} {who|that}'ve opted in {and|as well as|and also} {given|provided|offered} you their email address ... you {want to|wish to|intend to} {develop|establish|create} {a relationship|a connection|a partnership}. Be the {guy|person|individual} {sitting|hanging out} at the bar {next to|beside|alongside} them.

{Build|Develop} {a relationship|a connection|a partnership} {slowly|gradually}. Be {personal|friendly}. Be transparent. {Use|Make use of} {everyday|common} {slang|jargon}. {Try to|Attempt to|Aim to} put them at ease. The {key|secret|trick} is {to get|to obtain} your {prospects|potential customers|leads}' trust}.

Your {prospects|potential customers|leads} {will|will certainly} {keep|continue} {reading|perusing} your {stuff|emails} {because|since|due to the fact that} they like it, it's {funny|amusing}, it's {informative|useful|helpful|interesting|insightful}, {and|as well as} they can {relate to|connect to} it. This is {the best|the very best|the most effective} use for autoresponder marketing.

{For {people|individuals} {who|that}'ve already {bought from|purchased from} you, it's {a little|a bit|a little bit} different. You {most likely|probably|more than likely} already have some {kind of|type of|sort of} {relationship|partnership} with them. {And|As well as|And also} you're {trying to|attempting to|aiming to} {deliver|provide|supply} {content|material|useful content}, {information|info} {and|as well as|and also} {additional|extra|added} {offers|deals} to them. {Even|Maybe even} a link to {a new|a brand-new} {blog post|post}.

You {want to|would like to|desire to} establish yourself as the savvy expert|professional|pro} with these emails. These are not {usually|typically|normally|generally} autoresponders {but|however} they {can|could} be. You {want to|would like to} {establish|develop} yourself as the {go-to|best} {source|resource} for whatever you {offer|provide|sell}.

{You {know|understand|recognize} your {niche|specific niche|particular niche} {inside out|completely|from top to bottom}. {{But|However|Yet} you {want to|wish to|intend to} {talk to|speak with|speak to|talk with} your readers like an 8th {grader|}.|You {want|desire} to {talk|speak|chat} to your {readers|visitors|viewers} like an 8th {grader|}.} Not because they're not {smart|intelligent}. {But rather that's {how|exactly how|just how} {most people|many people|the majority of people|lots of people|most individuals} talk|speak}.|{But because|Because} that's {how|exactly how|just how} {most|many|a lot of|the majority of} {people|individuals} {talk|speak|chat}.} And you {don't|do not} {want|desire} them to {have to|need to} {think|believe|assume} too much}.|You {want|desire} to {talk|speak|chat} to your {readers|visitors|viewers} like an 8th {grader|}. {Rather|Instead} that's {how|exactly how|just how} {most|many|a lot of|the majority of} {people|individuals} {talk|speak.}

An Autoresponder or Email Is Not a Sales Letter.

{Always|Constantly} {remember|keep in mind|bear in mind}, an autoresponder ... or email ... {isn't|isn't really} a sales letter. {But there are {links|web links} back to some {sort of|kind of|type of} sales message ... a sales {page|web page} or {a video|a video clip}.|There are {links|web links} back to some {sort|kind|type} of sales message ... a sales {page|web page} or {a video|a video clip}.} And the {goal|objective} is {to get|to induce} the click back to that message.

{Using|Utilizing|Making use of} autoresponder marketing {and|as well as|and also} email marketing {together|as a dual strategy} is the most {effective|efficient|reliable} online {strategy|technique|approach} that exists. It's the {model|method} that {most|many|a lot of|the majority of} {successful|effective} {online|internet|on-line} {businesses|companies} owe their {prosperity|success} to.

{And|And they} {continue to|still do}. Email {isn't|is not} going anywhere. {{In fact|As a matter of fact|Actually}, its {use|usage} is {exploding|blowing up|taking off}.|Its {use|usage} is {exploding|blowing up|taking off}.}

Email accounts {now|currently} total 4.2 billion {worldwide|around the world|globally} and {will|will certainly} {increase|explode} to 4.9 billion by 2017. {Triple|three times the size of} Facebook and Twitter {combined|together}. {And|And also} {remember|keep in mind|bear in mind}, an email address is {required|needed|a prerequisite} to {sign up for|register for|enroll in} {just about|practically|almost|nearly} anything.

Now {how to|how you can} {write|compose|create} {an effective|a butt-kicking} autoresponder or email series ... {a series|one} that {gets|induces} the click ... is {another|a different|a whole other} {subject|topic}.

Keywords: autoresponder marketing,email marketing

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