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The following article was published in our article directory on December 12, 2016.
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Effective and Inexpensive Marketing Ideas for Small Businesses

Article Category: Marketing

Author Name: Theodore Henderson

Most people who just started their businesses do not have much funds for marketing. They usually pour their budget out on the capital of their businesses leaving just a little amount for their marketing efforts. This is not a problem since you can apply lots of inexpensive marketing ideas for small business.
Speak at Workshops and Seminars
This is an easy way to gain publicity and brand awareness. You can also get more credibility for your brand while looking professional on these events at the same time. This can open new marketing opportunities for your small business.
Join Business Competitions and Awards
Business competitions and awards are among the most effective and inexpensive marketing ideas for small business. More awards can help your business gain more sales since people tend to give more trust to a brand that has them. You can post your victory including your awards and badges on your website that can increase your credibility. In case you do not win, these kinds of events can still make your brand gain publicity especially if it had a high ranking in the competition.
Host Interesting Events
Free and interesting events can easily gain much attention especially from the people on the social media. Reporters constantly look for interesting stories as well. By having some of them on your event, free publicity will be at the tips of your fingers. Even if you include freebies and food in your free event, this will still be worth it since they can help you get more response from the participants, guests and audiences. Whether your business is just local or online, this is one of the best inexpensive marketing ideas for small business that you must not overlook.
Build a Referral Network
Word of mouth is one of the best advertising for small business. Creating referral networks with other businesses and professionals is an impotant move to have a larger customer base. However, it is necessary to ensure that the businesses and professionals you would refer your clients to are reliable since a shortcoming from their side can backfire to you in some cases.
This referral network can also serve as your partners for co-promotion. You have to see to it that they are non-competing brands though. This is among the inexpensive marketing ideas for small ideas you must apply to gain more advertisements, prizes and promotion on relatively lesser costs.
Do Personalized Campaigns
Being more personal is vital in marketing. This marketing strategy small business can help you connect to your prospects in a way that will make them remember your brand and its offers better. You can do things such as surveys, customer loyalty programs and other inexpensive marketing ideas for small business. People love it when they feel that the brand is connected to them in a personal way.
There is a lot more inexpensive yet highly effective marketing ideas and campaigns you can try for your small business. These tips and examples can help you give your business a kickstart towards more client base and better profit.

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