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SpinDistribute.com Article Directory

The following article was published in our article directory on December 23, 2016.
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Video Marketing for Small Businesses

Article Category: Business

Author Name: Theodore Henderson

The internet has become so ubiquitous.. Whenever you post something on social media or other sites, anyone can see it easily. That is why entrepreneurs make use of it as a promotional tool. They post advertisements, infographics, blogs, and pictures. But if you are planning for a better promotional strategy for your small business, you might want to consider video marketing.

People want to gain information faster. They would prefer seeing a promotional video of your product than reading a blog with 500 words or more about it. Statistics also show that people watch 180 to 200 videos a month. It just proves that video marketing is more effective than other marketing tools in reaching your target markets. Here are more ways on how it can help your small business:

Traditionally, entrepreneurs spend a lot of money for marketing. They need to print thousands of copies of flyers and brochures. Or they would also pay for a short TV commercial for their products. There�s no need for that because the internet can offer cheaper marketing tools. You can post a simple video and in a few minutes, hundreds of people may have seen it already. Cheaper video production tools and equipment are also available in the market.

It is not easy to get people�s attention, especially the younger ones. They need something more visual and ear-catching. Videos both have those components. In that way, people will be able to get the message or data better.

You can easily distribute your videos on social media sites and e-mails. They can be remembered by your consumers, especially if they are interesting. People may even post and share them on other sites for others to see.

Videos have higher priority on search engines other than texts, audio, files, and pictures. If you try to use Google Search, you will see the videos related to your keyword first than other information. Most of the time, people will click the ones on the top search first before looking at other sites. Therefore, having videos on your site can help your products be more noticeable on the web.

Texts and pictures do not have the same impact as videos do. They stay in people�s memory for a long time, especially if they become viral.
Video marketing can be really helpful in product marketing. You just have to do them right. Do not make excessively long videos because they will just bore your customers. A two or three-minute video is enough to show and present the message and information needed to catch their attention.

You also have to share your videos on trusted websites like YouTube. It is the most popular video sharing site, so more people will see it. Here are other sites where you can post your videos: Veoh, Vimeo, Dailymotion, Metacafe, Flickr, and Facebook.

With the advantages of video marketing listed above, you can conclude that it is the best advertising for small business. Especially, people nowadays are more into videos they see on social media and other websites.

Keywords: small business marketing, marketing strategy small business, marketing for small business, small business marketing ideas, internet marketing for small business, how to market your business for free, advertising ideas for small business, best advertising for small business, inexpensive marketing ideas for small business, creative marketing ideas small business, small business marketing strategies

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