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The following article was published in our article directory on January 21, 2017.
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Airbnb Hosts: Aspects of Brand Identity and Online Reputation Management

Article Category: Travel

Author Name: Dawn Manning

The impact of negative online comments about your Airbnb can often be mitigated, through the implementation of an "early warning" reputation management strategy.

If your Airbnb's reputation is managed in a hands-on manner, the positive content that you and your guests built online and will most likely overshadow all but the most egregious critical content.

The techniques employed by a reputation management company can be used to encourage your Airbnb's brand loyalty and increase its standing in the online community.

For an your Airbnb, three of the most important elements of creating a positive reputation are customer service, marketing and public relations.

In regards to customer service, it is critical for any Airbnb owner to be continuously responsive to the feedback from their guests, and to create a personal connection with them that establishes trust. This will help to discourage them from publicly airing any complaints they may have.

Customer service can either make or break a business enterprise, as people today tend to be more vocal about their experiences with businesses and often use social networking sites to spread the word about both their positive and negative experiences.

However even the leading customer service providers can't make each and every single guest happy, and if the worst should happen, and they decide to make derogatory comments online, an online reputation management strategy can help with minimizing the damage.

Aggressive Airbnb marketing is an important way to create a clear brand image which can help them develop and sustain a better online reputation. A reputation management service can help to expand an Airbnb's brand to platforms such as social media and blogs, which can then be used to achieve a more positive online presence.

Along with marketing and customer service, a carefully planned public relations strategy is an essential part of protecting one's brand. It will not only help to prevent damage to a business's reputation, but can also assist in rebuilding a business after an attack has been made on its image.

Online reputation management services will provide the necessary research a business owner will need in order to create a successful PR plan; they will track guest comments, as well as relevant keywords, and the commentary being made about your Airbnb on social media sites, all of which will give insight into how to develop an effective PR strategy.

Having access to the Internet has made it easier than ever for people to spread information quickly; as a result of this, the importance of brand protection and online reputation management should not be underestimated. Although the reviews, Google+ comments, blog comments and other commentary which is voiced online can benefit a business and even help to boost profits, it is equally true that defamatory or slanderous comments can signal the end for a successful business endeavor.

There are a range of ways in which an online reputation management service can benefit a business. They are designed to safeguard the reputation of those with an online presence from their detractors.

By using a thorough system of monitoring and SEO optimization, this kind of company can make the Internet work in one's favor, and help to either displace or eliminate critical information from the first pages of the search engines.

Some of the ways in which these Airbnb reputation management services do this is by alerting the Airbnb owner so they can quickly engage in a positive manner with positive, SEO-friendly content, utilizing forums where relevant discussions take place and optimizing non-text assets such as PDFs, videos and images to boost the business's reputation.

If the service is used for the purpose of monitoring a Airbnb's reputation, instead of repairing it, the service will regularly comb through the search results and online comments relating to the name and keywords associated with the business, looking for any commentary which might paint the client in an unfavorable light.

Those who are on a tight budget may be hesitant to consider a reputation management service, however this should be seen as an investment in the future of one's business; its success depends upon maintaining a positive reputation and the value of this should not be taken lightly.

Keywords: airbnb reputation management, airbnb, airbnb reviews, airbnb host, airbnb travel, best airbnb reviews

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