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« Back to articles from category "Advice"

The following article was published in our article directory on September 5, 2017.
Learn more about SpinDistribute Article Distribution System.

Do You Really Know Your Absolutely Perfect Ideal Client?

Article Category: Advice

Author Name: Linda Clay

I've done it. I know you've done it, too! It's the common exercise everyone is instructed to do when you first start your own business: Create an ideal client avatar (picture).

This vision of your ideal client will guide and control everything you'll be doing from your pricing (you can't charge a single mom the same as you would a CEO), the pain points (mom's don't care about stockholders) and even the very color and style of your logo. Yes. it takes work and thought, there's no magic wand for you to wave.

You go ahead and plot out an afternoon to sit down and consider several different things:

Age range
Income
Family status
Education
Lifestyle goals
Location

You've plotted out the main points and decide to take it one step further by writing up a nice little story about your ideal client. You pick out her name, you envision her with a couple of kids, a husband who doesn't quite get it and a ton of student loans weighing her down. You think to yourself, I've got her pegged right down to her shoes.

But ... and it's a big BUT. You would be wrong if you stop right there. You're missing a HUGE piece of the puzzle and potentially losing out on the best clients you might find.

Personality Mismatch

There is one area that is rarely thought of when you are researching and developing your idea client and I believe it to be one of THE MOST important part: Personality.

Having spent years (in my past life) working and building staffs that work well together as a team, I've learned how important personality is and how it needs to be a fit within your organization and with YOU.

Ask yourself these two questons:

What is your own personality like?
What type of person are you drawn to?

If you're a snarky, swearing, sarcastic, fun-loving and loud personality, then a quiet, middle-aged mom who might be spending her time volunteering at her church might not be the best fit for you.

It doesn't mean she couldn't use your help and she might even love your products but as a service provider or coach, the match-up is a disaster.

You'll find yourself becoming resentful and miserable as you rein in on being yourself or even more importantly, she'll be uncomfortable with your style and feel stuck and unsure of her next move.

Finding her another service provider who is a better fit for her personality is the wisest move you could make.

"Everyone is not your customer." – Seth Godin

Drive Determines Success

Now comes an even BIGGER challenge. It's not an easy task to take on, especially at the beginning of a relationship, but once you can recognize it (or the lack) it's definitely worth paying attention to.

No drive = no success!

The client who has no drive to succeed won't have SUCCESS and will end up causing frustration on both sides. Remember, there are people who only talk and there are people who walk the talk!

It's much better to face reality and end your relationship as soon as you see the signs of this.Time is a precious commodity and going over and over the same material and exercises with someone who isn't doing the work is a waste of time for both parties.

I've been there myself and let me tell you, while I learned a lot, the time I invested could have been used in much more profitable ways. Live and learn!

Spend some time looking at your past and current clients, I bet, you'll see some patterns which have developed. It's easy to do and can be a real eye opener .. there'll be some clients, who were a complete joy to work with, while others were, if you are truthful with yourself, a real struggle to work with.

Think about those differences, use them as a guide for the future. Make a list, not only of the desired traits of the clients who are a joy to work with but of the client traits that don't fit YOU.

Two columns – Traits I want in a client and Traits I don't want.

Now, you've got it!

Now when you're chatting with the next potential clients you can use your new client profile as a measuring tool and never sign on with a less-than-perfect client again!

"Go beyond merely communicating to 'connecting' with people." – Jerry Bruckner

About the Author: Linda Clay is an expert when it comes to #mentor #coach #lifestyle #mindset SpinDistribute Article Distribution System. We also offer one of the Best Article Writing Services out there - give us a try if you need great articles on various topics!

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