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SpinDistribute.com Article Directory

The following article was published in our article directory on September 25, 2017.
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Reputation Marketing

Article Category: Marketing

Author Name: Jamey Charapp

Reputation marketing has a gained a name for itself when it comes to marketing strategies, but it should not to be confused with merely promoting. While the latter aims to raise people's awareness of your brand, reputation marketing refers to the certain specific activities done in order to make people aware of your brand. Promotion alone cannot help you keep up with the current jungle, and this is why reputation marketing is a must.
With reputation marketing, your company is able to receive and respond to direct customer feedback, because advertising alone does not involve interaction with customers—which simply is not enough in today's skeptical consumer culture. Check out some of the many benefits of reputation marketing:
Direct feedback - you can directly get opinions and receive suggestions about your products.
You'll be able to better understand why some of your services and products result in unfavorable reviews from some clients.
You can politely ask for people who have rated you as "excellent" to spread the word.
Statistics have shown that in the long run, companies with good reputations outperform companies with poor ones in their yearly revenues.
The importance of reputation marketing in business growth is all due to the fact that a company's character accounts for a large chunk of the company's market value. First impressions are critical, because customers always want to have their expectations met. With this, when you're just starting out, having a reputation marketing plan is key. Here is a 3-step blueprint that you can start from.

1. Build an excellent reputation that's worthy of five stars.
Of course, you can't just think about managing and marketing your reputation—you also have to make sure that your brand is actually worth it. Work hard to earn those five stars. Excellent ratings are based on service pricing, customer service, service performance and more. This is the most crucial step, because you have to build a lot of positive customer interaction—which can lead to them becoming brand ambassadors singing praises of your brand wherever they post.

2. Market and manage your reputation
Managing your online character means having to deal with the ugly side of getting rated in online reviews. This calls for a need to integrate system when it comes to handling negative feedback. How you handle unsatisfied customers adds plus points to winning over potential customers, so make sure your responses are timely, empathetic, and open to suggestions.
Remember that thing about routing back positive reviews to where you want consumers to see them? Aside from putting them on your home page, there are also review sites that people always go to in order to learn more about your brand. Diversify and set up profiles on these different sites.

3. Monitor your reputation with reputation marketing and management services.
Monitoring your online reputation isn't exactly what you think—it's not just for big businesses. Big-name businesses like Coca-Cola do not live or die by customer reviews. Small businesses, however, have to scrape through and deal with every review they receive. One bad review can effectively drive a potential buyer away, so you need to have services that manage your reputation, and allow you to market it by gathering positive reviews.

Keywords: Reviews, Reputation, Reputation Marketing, Reputation Management, Online Reviews, Customer Feedback, Business Growth, Marketing Strategies

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