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SpinDistribute.com Article Directory

The following article was published in our article directory on October 10, 2017.
Learn more about SpinDistribute Article Distribution System.

Defining Your Brand, Building Your Reputation, and Boosting Your Revenues

Article Category: Marketing

Author Name: Jamey Charapp

There are definitely plenty of different consumer products today that are fighting tooth and nail against competitors for a bigger share of the customers' minds. More importantly, they want to take more share of the consumer spending. This can only be achieved when you have a high quality product to begin with. If it's a service that you are offering, you have to make sure that your customers are satisfied with it and are happy enough to "endorse" you to their acquaintances, friends, and family.
Their endorsement will build your reputation in the market. What your customers say about you will determine how your brand is thought of by the public. Public perception plays a big role in how decisions to purchase products and services are made. The more positive your reputation is, the more agreeable your target market will be to your marketing messages.
What's in a Brand
You need a good brand before you can even start to think about your reputation. This puts a name and a face to your products and services. You can have a corporate brand and product brands. Most companies use the same brand name for easier recall and association. Multi-brand companies that advertise various products catering to different target markets come up with branding strategies to match each brand.
Establishing a strong brand means having a brand that is known and recognized by the consumers. This usually includes developing visual elements like logo design and color templates. The goal of most companies is to achieve optimum brand recall such that when consumers talk about a specific generic product, their brand comes to mind. After you have developed a strong brand image, you then have to build a good brand reputation to increase the chances that consumers will choose your products over your competitors'.
What Consumers Think about Your Brand
You cannot take the public's perception about your brand for granted. You have to know how your brand and your products and services are perceived by your target market and the buying public in general. Marketing gurus have emphasized time and again how powerful recommendations from friends (and basically any other credible person) are when it comes to purchase decisions. This is true even in the online world where consumers spend a big chunk of their time and money these days.
Telling a Good Story about Your Brand
When you have a good story to tell about your brand, you cannot just keep it to yourself. Better yet, don't wait for a good story to happen. Actively create content to boost and market your reputation. Remember that the best stories are those that come from the consumers themselves. Have a strategy to draw out these stories and use them in your content.
There are tools that are available online to help you encourage your customers to share their stories. Sometimes, it just takes a little push to turn your customers into ambassadors and endorsers. Clicking stars to rate their experience with your products and services is often easy enough for them to do (and it only takes a few seconds). Asking your customers to fill out a short feedback form before they leave your site is another simple way to get the story that you need.

Reputation management and marketing does not have to be complicated or expensive. In fact, it is one of the least expensive strategies that give marketers the highest success rate in terms of revenues from repeat sales as well as from repeat purchases.

Keywords: Reviews, Reputation, Reputation Marketing, Reputation Management, Online Reviews, Customer Feedback, Business Growth, Marketing Strategies

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