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SpinDistribute.com Article Directory

The following article was published in our article directory on October 19, 2017.
Learn more about SpinDistribute Article Distribution System.

Get Your Customers Talking about You in Online Reviews

Article Category: Marketing

Author Name: Jamey Charapp

When you surf online and view various websites, you almost always see sections for comments, customer feedback, and online reviews. Some are inconspicuously placed at the bottom of the page, while some appear in pop-up dialog boxes as you complete your transaction or before you leave the page.
These reviews can do more than just tell you about what your customers think about your brand and your products and services. You can take advantage of these reviews to manage and market your reputation online.
Why You Should Manage Your Reputation Online
Marketers today have come to realize how powerful online reputation is when it comes to influencing purchase decisions. You are wasting a good chance to boost your reputation when you simply let your online reviews stay on your page. Even more of a waste is when you give your customers wonderful products and then let them go without leaving word about their experience. This is actually a fact among many businesses today, with only 33% of them actively collecting customer reviews.
You are bound to broaden your reach and increase your revenues when you manage your reputation online. Remember that only 25% of consumers actually believe advertising messages. This is in stark contrast to the 92% of consumers who believe brand and product recommendations from their friends. More people will want to buy your products when they are recommended by people they know. These days, even customer reviews posted online are regarded similar to personal recommendations.
Actively Asking for Online Reviews
One of the easiest things you can start with is to include a Review Us tool in your website. This automates your feedback mechanism for ease of use and convenience. There are also other ways through which you can generate more online reviews to boost your reputation. Try the following:
Seek out unique stories to be featured in online reviews and testimonials – Don't just stop at asking customers about whether they like your product or not. Ask them about the experience. A story about what happens when you use a new vacuum cleaner is more effective than a generic review that says "this is a great vacuum cleaner."
Un-boxing and how-to customer videos – ask customers to make a video as they pull out the product they bought from box. Show how each part looks and then go through the assembly or first use experience step-by-step. An un-boxing video gives the audience a chance to see what the real deal is before they make a purchase.
Sampling reviews from influencers – get the endorsement of influencers on social media. They are actually more powerful than celebrity endorsers when it comes to online markets. People know that celebrities are paid for endorsement deals and are simply doing their job when they endorse products. With influencers, there is usually no payment involved other than the free samples sent to them for review.
It does not take much to get more online reviews from your customers. When you continuously get a stream of positive reviews on your site, you are reputed to be more credible and you are regarded with high esteem.

Keywords: Reviews, Reputation, Reputation Marketing, Reputation Management, Online Reviews, Customer Feedback, Business Growth, Marketing Strategies

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