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SpinDistribute.com Article Directory

The following article was published in our article directory on October 7, 2017.
Learn more about SpinDistribute Article Distribution System.

The Pull and Promise of Attraction Marketing

Article Category: Wellness, Fitness and Diet

Author Name: Alexandra Talon

Do you feel edged out by online business competitors that you feel like giving up? It may be true that online business is getting lucrative attracting many would-be online business owners. However, new ideas crop up that build on existing businesses that you can explore.
One such new business strategy is the attraction marketing.

The challenge of attraction marketing

The old business model starts with a product or service, then goes on to the process of identifying and targeting the market. The whole marketing strategy revolves around the identified market, with the goal of reaching a high percentage share of the market to buy the product.
Attraction marketing is the reverse of the traditional model. It works on the idea that the customers will buy the products from the people they trust and like. Based on this idea, you will have to build a personal profile which is genuine that could attract like-minded people towards you and your product.
In this marketing strategy, you do not go after your customers. Instead, you attract your customers with what you offer. Once they connect with you, you sustain the connection through regular communication.
Attracting your customers mean putting your true self forward. You are the expert on the product you sell and you provide the customers with the information they need to arrive at a decision.
Attraction marketing is an effective strategy for any online business. But, it could be also be a challenge for you as an online entrepreneur or marketer, as the process will show you.

How attraction marketing works
Develop a personal profile which presents your real self, origin, experiences, and what you want out of life
Develop this profile into a need, premised on the idea that this need is going to be a need for others. In making your need the need of others, you attract like-minded people to your business.
Build an attractive brand that reflects your person as credible and true
Start building your customer base. You may need to spend on advertising.
Provide information to your customer on a regular basis. The information you provide should answer the needs of your customers and adds value to your conversation and content.
Sustain your customers through regular communication
Be alert for the right time to present purchase opportunities that will interest your customers
Tips to make your attraction marketing work
Before you consider attraction marketing as an online business strategy, you need to:
Know your target market: their demographics, interest, where they spend time, the value your product or service possess for this market
Be aware of your appearance. You reflect and represent your product or service. Therefore, how you look must be consistent with what you want to project in your product.
Be consistent. Your marketing materials and strategies must be consistent. Consistency here means you portray the same image for testimonials, video presentations, and across several channels.
Achieve a balance between practicality and positivity. Too much or less of each might have an adverse effect on your product or service. Be positive but maintain a reality-based approach in your marketing strategies.

Attraction marketing is a trial and error effort if you are to identify the right strategy to capture your target market. Results may vary with each strategy you use. Still, with every trial you do, you learn and this learning enables you to sustain and grow your business.

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