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SpinDistribute.com Article Directory

The following article was published in our article directory on October 9, 2017.
Learn more about SpinDistribute Article Distribution System.

Attraction Marketing Explained

Article Category: Marketing

Author Name: Alexandra Talon

Since the dawn of the Internet age, online businesses have taken the market by storm. Company websites and product pages have become the main channels of revenue and a huge part of investments are placed into this advertising media. Marketers have reached out to potential customers through mass emails and calls.

It was foolproof, until the system's credibility was tainted by tons of spam and unwanted subscriptions forcibly imposed on anyone who had an active email address. The competition and public scrutiny had become so tough that even legitimate companies with well-designed websites and quality products couldn't get as much traffic as they deserved.

Because of this, online marketing had to evolve according to what consumers want � a brand they could trust. Attraction marketing is based on trust, and that's how it became the new face of online marketing.

What's the difference?

Because attraction marketing depends on people's confidence, it doesn't put the biggest spotlight on the company, brand name, or the merchandise. Instead, it focuses on elevating the people behind the business. You won't invest all your efforts into building your product's reputation, but you convince your customers that you're someone who can provide the results they need. Here, you're not just a salesman anymore � you're the primary player in your field of expertise. Instead of pleading for everyone to �buy your wares,� you're now giving out information that will help consumers make choices. Thus, as long as you always offer quality content, a customer's decision will always favor your enterprise.

Speaking practically

So, how can you apply the framework of attraction marketing in the practical sense?

First, establish your online image: who you are and what you stand for. In this manner, you recreate yourself as your own brand. Build a solid online presence that targets your particular audience and generates traffic. This part is so much easier nowadays with powerful tools like YouTube, Facebook, blogs, and electronic articles.

Be honest about it, too. Consumers are smarter than you know and if you try to sell yourself too much, they will easily suss you out � say goodbye to your leads. Inconsistency breeds distrust, so make sure everyone on your team is on board with a unified strategy. Present yourself creatively, intelligently, and authentically.

Once they've entrusted you with their personal information, you have to follow up on these connections. You can do this through providing timely responses, making sure you're easy to contact, and taking the initiative by sending the introductory message or making the first call. Never lash out at the first sign of dissatisfaction. Take criticism constructively and address your customer's issues efficiently and respectfully. Don't forget to express gratitude, too. Recognizing satisfied customers goes a long way in expanding your market.

And lastly, deliver the results you've pledged and do this consistently. When you've built yourself as a reputable entity, the next step is growing your enterprise. Eventually, your leads will do your network marketing for you. With the help of a successful attraction marketing system, you will be the trustworthy and authority brand. You become the last word on anything you recommend, publish, or even criticize.

Keywords: income, qualified traffic, traffic, traffic ecosystem, mindset, scalable, time, value, valuable,complex symbol simplified, gain massive credibility, authority, success online, market, convert to leads, lead generation, education, education based selling, power sheets, attraction marketing, generating traffic, expert, attractive brand, ignition,

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