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SpinDistribute.com Article Directory

The following article was published in our article directory on January 3, 2018.
Learn more about SpinDistribute Article Distribution System.

The Wonders of Email Marketing

Article Category: Internet

Author Name: Andrej Hrabovsky

Times have changed and the past days of relying heavily on Yahoo! and Gmail for messaging are now gone. Nowadays, Tweets, likes, messenger, and updates seem to have completely replaced that market but this doesn't mean email is dead.

In fact, the noise created by today's social media and other online content provides no focus, and people will still check their emails to find that centre they're looking for.

For both marketers and entrepreneurs, email marketing remains a vital component of website traffic generation which is key to reaching our profit goals. It creates a more personal relationship with our audiences. And it offers a better investment return than most of marketing tools available today.

However, with the spate of new social media channels popping up like mushrooms, people seem to have forgotten how to do things right. So, in the interest of reminding us how wondrous email marketing can be, let us go back to the basics and talk about how email marketing can contribute most effectively to online traffic generation.

Email Marketing is Focused.
"EI" campaigns provide focused messaging that sends advertisements to a specific group of people that would likely be interested in the product you are selling.
Email marketing provides you the ability to control who sees your content by categorizing your audience based on their status, demographics, location, preferences or other relevant data.

Targeted email messages ensure that your advertisements are well suited for your audience. This focus is the primary reason email marketing creates lasting relationships with your consumers thus also guaranteeing an upsurge in traffic generation.

Provider like Sendlane and GetResponse enable you to utilize personalized e-mail design templates so that you can keep your brand name image through various ingrained pictures, links, and designs. An expert looking, more appealing e-mail will assist you to drive much more traffic to your website as an outcome of your marketing campaign.

Email Marketing is Good for Your Brand.
Retention is key to brand awareness. With every email that you send, you introduce an aspect of your product that speaks to different levels of your consumer's life experience. By launching an email marketing campaign, you can start building value for your brand through strategic planning and smart content designed to be too irresistible not to click.

Email Marketing is Shareable.
With just a click of a 'forward' button, email marketing content can easily spread through entire communities or demographics that share the same interest or have something in common. Subscribers who share and forward your email marketing content actually play the role as brand ambassadors, thereby creating a 'snowball effect' ensuring that your product continuously gains better publicity.

Email Marketing is Cheap.
Compared to paid search, paid advertisements, and paid social media ads, email marketing is by far the cheapest among the available options. It also has a high return of investment with little to no cash in – you won't have to spend a dime on printing, postage or advertising rates because all you need is some compelling content and a bunch of email addresses from your target audience.

Email Marketing is Quantifiable.
Any advertising campaign requires some serious measuring work to ensure that your activity is successful and that it will gain more success in the future. Numbers are important in that it provides relevant insights and percentages which in turn help you figure out how to further increase traffic generation and greater profits.

In today's social media-driven world, email marketing has long been on the backburner. Now is the best time to remind ourselves of the wonders of email marketing and what it can do for your business.

Email marketing is an online tool that is focused, good for your brand, shareable, cheap and quantifiable – something that is more often ignored by many. With the proper approach, a compelling narrative for your product, your brand is sure to be successful through email marketing.

Keywords: traffic generation

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