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SpinDistribute.com Article Directory

The following article was published in our article directory on May 2, 2018.
Learn more about SpinDistribute Article Distribution System.

Why 2018 Is an Interesting Year for SEO

Article Category: Marketing

Author Name: Issa

Many of the search trends that we have seen in 2017 shall continue or even influence the whole direction of the game. It is crucial for businesses to be updated with these trends so you know if you are doing the right thing. Below are the latest trends in SEO that you must prepare for your online marketing efforts.
The Rise of Visual Search

Visual search is the product of innovative integration of user experience and search technology that can really take the SEO game to a new level. Online users are becoming more enticed with online images, and this year is a great opportunity for businesses to explore the power of visual search. Major search engines, especially Google, have already announced their plan to invest more in visual search engines.

Hence, your SEO strategy for 2018 must include specific tactics on how your target customers can use visual content and how search engines are now moving towards non-text searches. High-quality images can improve customer engagement and the emerging trend for visual SEO can lead to a more competitive market.
More Personalized Search Results through Artificial Intelligence (AI) and Machine Learning

Today�s search results are gradually being influenced by machine learning and artificial intelligence. This rising trend is expected to pave the way for users receiving more personalized information. For the SEO part, this means you have to produce content that is relevant and helpful.

Implemented in 2016, Google RankBrain is now transforming the search ecosystem with its deep learning algorithm. While personalizing your content will take some time and effort, it can significantly improve your user experience. Developing content that is relevant and focused on targeted keywords could help you achieve the top spots in organic Search Engine Results Page (SERP). When more users are clicking your link, your website will continue climbing up the ladder thanks to machine learning and AI. So the next time they search again using the same keywords, you will be there on the top spot.
Mobile Search Will Outrank Desktop Search

With the emerging trend of voice search, it is expected that the number of Google searches from mobile devices will grow exponentially. You should not ignore the importance of mobile friendliness as it is now included in major SEO ranking factors.

And with the contextualization of mobile search, you must develop content that will provide you the best results for various queries. Online users who are using their mobile devices tend to search for more information while on the go, so this is a great opportunity for your business to target the local market.
User Experience will Become More Important

Google has an unwavering stand on its standard for websites to prioritize user experience, and this metric will become more important in 2018. By intensifying your efforts on UX, your website can provide better service for your visitors. UX can help search engines to figure out which websites are more relevant for users, giving them higher ranking.
Hence, this year, you must continue monitoring your readability, navigation structure, and site speed to assess how you can improve them. You might learn helpful insights if you take a closer look at the browser habits of your visitors. And with more people now using mobile devices, your website must be optimized across all devices.
Next Steps

As you can see the SEO field is becoming more competitive. If you don�t have the technical skills to do it right or you simply don�t have the time, it is recommended to outsource the job to a professional digital marketing agency.

At Priyouify, we work with the mission of making each of our client�s business thrive. Our digital marketing experts can help you take advantage of SEO to grow your business.

Visit  HYPERLINK "http://priyouify.com" \h Priyouify or call us at 0046768702655.

Keywords: agency business customer digital experts marketing priyouify priyouifycom sweden traffic website

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