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« Back to articles from category "Shopping"

The following article was published in our article directory on November 6, 2018.
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Is Shopping Online Difficult?

Article Category: Shopping

Author Name: Mark Rafferty

Shopping online is difficult.Let's face it. The facts are that shopping sites are difficult to use. Especially when you are trying to decide what to buy. Through all the different options for shopping online you might find it increasingly difficult to shop online.

The truth is out there that it should be easier to shop online than it usually is. Over time we would have thought that it would become easier to stop online. When in fact it has became increasingly difficult.

On of the main reasons for shopping online becoming difficult is that content placement and the way content is displayed has became increasingly intricate with the way that it can be displayed. The more complicated this intricacies are, the more difficult it becomes to shop online. We would suspect that these intricacies would make it easier but in fact they have made it more difficult.

Some people like to pick one shopping platform like easiery and to use only one shopping platform for shopping online. Although I am the owner of easiery I know I have to continually evolve with how people like to shop. People like to shop in different ways but it's the fact of WYSIWYG (what you see is what you get) needs to be tailored to the audience at had.

With easiery it was a case of going backwards in technology from multiple page and multiple features to singular pages containing all the information required on one page. For example on some websites this example upper body exercise article would be displayed on multiple pages but with us we display it all on one page. The other factors that come into play with making shopping easier is that the content stays on a singular page and you can move around the whole content just by scrolling.

I think that's an easier way of displaying content but when you take into account the intricacies of how content can be displayed it could be a lot more complex, thus a lot more difficult. I think it's more difficult to gauge a user's requests for how they want to see a website working, and that's why I went backwards from the technology available to use.

Making shopping online more difficult is a premise you wouldn't think could happen but with technological advances it is certainly proving that shopping online is becoming more difficult. Take the earlier example of multiple pages and easiery not using multiple pages. A lot of websites tend to prefer this way and it tends to be for advert views. Taking advert views into account rather than user experience is another reason that shopping has become more difficult. The technology available for increasing advert views makes content less desirable.

At easiery, we are about user experience so shopping is less difficult, and if you want to make shopping less difficult, then you might like our style. In comparison to some of our competitors we have even narrowed down the amount of links per page to keep you on track for shopping successfully.
If you think about it, technological advances should have made it less difficult. I am aiming to make it easier again by winding back the technology use to suit the user's needs. Some people just don't have time for shopping being made more difficult. As time went on, shopping online became more difficult and thus time is wasted in difficult processes.

The answer to the question about whether it is difficult to shop online is yes. Unfortunately this is because technological advances are the number one cause of it becoming more difficult. People like their content displayed in an easy to digest format. One page wonders are where making shopping online less difficult comes into play. People like to have it done for them, not some complicated and difficult to use website.

If you want to make this process easier you'll probably need to find a platform that is easy to use and isn't overly complicated. There are many platforms available and I think that there are many to choose from. It should make it easier in your search for making shopping online easier. If you can't make it easier then you are probably not technically savvy. As the amount of different styles of platforms is growing.

About the Author: Mark Rafferty is the owner at easiery and is an expert on making shopping online easier for users.

Keywords: shopping,online shopping

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