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SpinDistribute.com Article Directory

The following article was published in our article directory on December 4, 2018.
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What is Search Engine Optimization and Why do You Need It?

Article Category: Business

Author Name: Thiare Nicole Obma

Website owners, especially those who own a business, often ask: what is search engine optimization? SEO or search engine optimization helps improve the standing of your website in search results. If your website lands on the first page of results, you get more exposure thus increasing your website�s chances when compared to the rest of your competition.
SEO covers the creative and technical aspects to enhance awareness, create traffic, and get your website a better ranking in search engines. It can also help you check whether your site is structured in a search-engine friendly way, while making it more appealing to net surfers.
SEO also helps ensure that the search engines can find you when people search for phrases and words that are relevant (keywords) to your website. This is why picking the right keyword is an essential aspect of starting your SEO journey. In fact, it is at the core of the process itself. If you�re new to this, a dependable SEO company can easily help you with choosing.
There are many SEO companies out there, but not all of them are trustworthy. You may need to spend some time sorting them out to get the most suitable one.

Why Do You Need It?
You already know the answer to the question what is search engine optimization, you also need to know why your website needs it. Different search engines such as Google, Yahoo, and Bing are the primary web traffic drivers. While it�s true that social media can also help you get visitors to your website, most net users still depend on search engines when they�re looking for something.
It doesn�t matter whether your site gives products, services, information, or something else. Search engines give your site better targeted traffic. If net surfers look for something that your site provides, they may likely click your link when the search engines have it on their search results.
If the search engine cannot locate your site (not search-engine friendly), you miss out on the opportunity to get organic visitors to your site�the ones that can be converted to clients. The words that users type into the search box of the search engine hold great value. The search engines remember them and generate targeted traffic to your website.
SEO can give you the right traffic that may help you reach your target revenue quicker than other types of promotion or marketing. Search engines continue to make their technology better than before. Their enhanced technologies help them crawl the web deeper and yield better search results. However, search engines still need some outside help to make them achieve their goal.
The right SEO can help you turn your website into a search-engine friendly one, and even enhance your rankings. You can do your own search engine optimization if you really know how to do it. But, knowing the answer to what is search engine optimization is just the start. You need to spend a lot of time learning the ins and outs of search engine optimization before you can optimize your website on your own.

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