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The following article was published in our article directory on December 13, 2018.
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Short introduction to Search Engine Optimization

Article Category: Business

Author Name: Thiare Nicole Obma

If you have a lot of web experience, chances are you�ve heard of the term, �search engine optimization�. For anyone who�s interested in working with the IT sector, SEO is one concept they need to have a basic grasp on. If you are a website owner, it is equally important as it can deliver numerous benefits towards the success of your endeavor.

In this article, we�ll answer the question: what is search engine optimization? and talk about its advantages. Included are techniques that are used in the practice of SEO.

What is Search Engine Optimization?

The best way to describe search engine optimization (SEO) is that it�s a marketing move. When people search something on Google, they wouldn�t normally go past the first page of the results. This is because they often rely on the assumed quality of the most popular results that pop up.

Because the first page of Google results only shows a few sites, this creates competition. This is where the usefulness of SEO comes in. It�s the process of manipulating web traffic. Businesses would use SEO strategies to bring attention to themselves. They try to employ certain tactics in order to increase their presence online.

Let�s say you want to search for a certain recipe. Naturally, you�d want the Google results to show you that certain recipe. But how does it give you exactly what you�re looking for?

How Does SEO Work?

If you have experience when it comes to running a website, you know that getting people�s attention is a feat in itself. To be successful online, your goal is to increase the number of people that visit every day.

For a website to appear at the top of search results, it must be search engine friendly. That is to say, it must be designed in a way that makes it easily recognizable by search engines. There are many ways to do this, and usually SEO tactics have to be set for each individual web page. This is to maximize the benefits of SEO.

Method A: Keywords
Each web page has keywords assigned to it. These words are the ones people type in Google. Certain keywords get searched more frequently than others.
Simply put, they are the words that best represent the page�s contents. It�s best to input keywords that actually reflect the things shown in the site to give accurate search results.

Method B: Titles
The best way to capture people�s attention is by using an eye-catching and interesting title. This is the first thing that visitors see before clicking on a link, so titles should be interesting. As a rule, it should help summarize the page�s contents in just a few words.

Method C: Similar Suggestions
Sites with similar content often appear together in results. While this may be a benefit to some, it�s important to strive for uniqueness. Websites should try to create clever content that isn�t just a duplicate of another.

Who uses SEO?

Any business that wants to make their brand known is bound to benefit from SEO. With the popular use of online platforms, it�s important to get with the times. People spend majority of their time on the web, which makes it the ideal place to market yourself.

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