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The following article was published in our article directory on December 14, 2018.
Learn more about SpinDistribute Article Distribution System.

B2B Lead Generation: Notes to Remember

Article Category: Business

Author Name: Christine Cote

Finding the right marketing strategy for your business is quite important to keep it afloat and growing. One of the ways to do this is through effective B2B lead generation.

What is lead generation?

In essence, lead generation is the process that runs from attracting strangers then converting them into people who indicate interest in your products and services. It is attracting people to your business. It is warming up potential customers to the products and services that you offer. Some examples of lead generators are blog posts, job applications, live events, and online content.

Why is B2B lead generation important?

This process is actually in the second stage of the inbound marketing methodology. It occurs after you have an attracted audience and you are all ready to convert them into leads for your sales team. These are the sales-qualified leads.

It is also noteworthy that a stranger building a relationship with your company by showing organic interest in your brand makes for a more natural transition from stranger to client.

Channels for B2B lead generation

There are various channels that you can employ for lead generation. You simply have to tweak them to fit the goals and target market of your brand.

Content

Content is always king. You make content in order to give your visitors and possible clients with free but useful information. The goal is to make the audience satisfied or interested with your content in order for him or her to click your call to action and go to your landing page.

Email

Email as a B2B lead generation strategy is not going anywhere. Emails are still a great place to reach people who either know or are interested to know about your brand, products, and services. To begin with, they are already subscribed to your email list.

It is important to note though that since emails have the tendency to be cluttered, your call to action must be written in a compelling copy and eye-catching design. This way, it will be more likely to grab the attention of its audience.

Social media

Social media platforms are quite useful since they make it easier for you to guide your followers to take action. Some examples are the swipe up option in Instagram, Facebook bio links, and bitly URLs in Twitter.

More than that, you can also promote your products and services through social media posts and write in the call to action in the caption.

Product trials

This is a good way to break the ice or break the barriers when it comes to B2B lead generation. Entice prospective buyers with product trial offers. Once they are already using your brand, it becomes easier for you to offer them with additional packages or resources for them to make a purchase. You can also include your branding within the various free items so you can also get other potential clients.

About the Author: Christine Cote has over 20 years managing and implementing B2B lead generation and b2b appointment setting campaigns in the SMB and F2000 marketplace. She offers a free appointment setting strategy session to help companies grow their sales

Keywords: Appointment Setting Services, Sales Appointment Setting, Lead Generation, Appointment Setting Leads, Sales Appointment Setting Services, b2b Lead Generation, b2b marketing, Appointment Generation, B2b Sales, Sales Outsourcing, Outsource Appointment Setting, Sales Appointments, Outbound Appointment Setting, B2b Sales Leads, Cold Calling, Telesales Outsourcing

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