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The following article was published in our article directory on January 15, 2019.
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The Different Types of Innovation

Article Category: Business

Author Name: Theodore Henderson

Innovation in business is a big step towards success. For one, it builds your brand's value despite the tough competition in the industry. Second, it shows that you are a game changer in the field. Indeed, leadership and innovation are connected.
Before you and your team brainstorm for innovation ideas and business innovation models, you must first understand the many types of innovation.
1. Incremental Innovation
The most common among all types of innovation, incremental innovation uses existing technology to increase the value of your brand, product, and service to your customers. For example, you must be able to create a link between innovation and Generation X. What services are valuable to this group and millennials? What changes in your services can improve how they perceive your brand?
2. Disruptive Innovation
In contrast, disruptive innovation challenges your present technology and instead implements a new one to better serve clients. Examples of business innovation that are disruptive are Apple's emerging products and models for cellular phones and other related devices. Every year, Apple manages to disrupt the existing technology for smartphones.
3. Architectural Innovation

This type of innovation aims to improve existing technology to suit the needs of the market. There may be times when the target market will grow tired or sceptical of this technology, especially if it did not work in the past. Still, architectural innovation may work if potential clients are receptive to the idea.

4. Process Innovation
Process innovation highlights the importance of innovation in business. It greatly improves delivery of products and services. It also makes production faster.

5. Market Space Innovation
Often incremental in nature, the market space – or "red oceans" in business parlance – needs to undergo innovation if you want to stand out in a competition. In fact, this is the main reason why business needs to innovate. If the market is too saturated with a certain product and service, you should up the game and either a) look for a new, and better, market space, or b) increase your brand's value to customers.

6. Radical innovation
One of the obvious benefits of innovation in business is the invention of new things. Innovating oftentimes results in radical changes in communication, transportation, and marketing. Social media, for example, permanently changed the way entrepreneurs promoted their products.

7. Frugal Innovation
Innovation, however, does not always mean a huge capital. By implementing frugal innovation and consulting business trailblazers who changed business history with minimum cost and capital, you can save your hard-earned money and yet become a leader in innovation.
This is the most practical and company-friendly type of innovation. You can also pair this with sustainable innovation and implement strategies that promote sustainable development for your company. In a way, this type of innovation can also be disruptive.
Solar panels, for example, changed the way some US residents are living and consuming electricity. Not only is this innovation eco-friendly, but it's also a real game changer in the energy industry. Surely, the first solar panel vendors made heads turn (and made more money, too). Now that's an undeniable importance of innovation in entrepreneurship.

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