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The following article was published in our article directory on March 30, 2019.
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Types of Thought Leadership

Article Category: Business

Author Name: Theodore Henderson

Thought leadership is more than just a fad and a buzzword. In today's business and marketing context, thought leadership may even equate to that of a guru, or an inspiration.
Thought leaders are not simply experts. They exude a kind of confidence and passion that is unrivaled by other individuals (who turn out to be lackluster).
Since there are three types of thought leadership, you may also fall into one of these types of leaders. These are the Intrapreneur, the Entrepreneur, and the Infopreneur.
An intrapreneur is the go-to resource person in a corporation. He is the best representation of a brand, the idea that powers that brand, and all other thoughts associated with it.
As an expert, you get to attract, retain, and develop key individuals in a company. You serve as their model. You know your area, and you are definitely the boss in that area. When people think of a subject matter, and it happens to fall in your line of expertise, they immediately think of you.
An entrepreneurial thought leader, as the label suggests, is the expert when it comes to business. He likes to start and grow a business fast. He can promise to make your business boom in a given period of time. For an entrepreneurial thought leader, thought leadership is a marketing strategy to actualize their ideas. Suffice it to say, entrepreneurship and thought leadership almost always go together.
Much like an internal thought leader, but only with a wider range of business models under his belt, the entrepreneurial thought leader can think of clear strategies to grow a business and market his services.
The last type is an infopreneur. This is a professional who has come up with a unique idea and readily shares it with the world. That said, an infopreneur must think originally. His credibility is also accounted for.
Other sources differentiate thought leadership this way: product thought leadership, industry thought leadership, and organizational thought leadership.
Product thought leadership focuses on how a product or service can change a business. You can share the best practices and strategies that make the transformation of a product or a business possible. As Stephanie Tilton, marketing writing consultant for Ten Ton Marketing, says, product thought leadership must offer insights and ideas that frame (or reframe) one's thinking and lead people to the right decision.
Industry thought leadership, on the other hand, aims to develop and share innovative ideas on trends and news that shape the market you are in. This type offers an alternative roadmap to success, or a new way of solving problems.
Meanwhile, organizational thought leadership reflects an organization's vision and uniqueness (this is the counterpart of an infopreneur). Uniqueness develops the brand and builds authority. Douglas Karr, CEO of CircuPress, adds, that organizational thought leadership is a must, other than one's existing content. Your company must always be one step ahead.
Knowing which thought leadership attracts you helps realign your business strategies. Whether you are using thought leadership for a nonprofit organization, or you are implementing thought leadership in counseling, what matters is you are able to streamline your operations, and reevaluate your company brand and mission statement.
References
https://bit.ly/2ContEW
https://bit.ly/2ubzgC8

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