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SpinDistribute.com Article Directory

The following article was published in our article directory on October 30, 2019.
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What is Digital Leadership?

Article Category: Business Management

Author Name: Theodore Henderson

In the world of business, one has to be fully capable and ready for the challenges of the digital era. A leader of a company cannot simply be stuck in the world of print and manual labor; he must acknowledge the digital era to be able to be at par with his competitors, or to maximize the procedures in his department. Changing into a digital organization is a must to be productive, efficient, and forward-thinking.
Going digital goes beyond knowing how to use social media networks for marketing. Digital organizations are innovative, creative, and cutting-edge. It also involves the application of the culture, practices, processes and technologies of the Internet era to respond to the expectations of people.
Thus, digital leadership mean understanding technology in the same way that one understands the entire business. Digital leaders make informed decisions through digital means, and use technology to build new structures, further an idea, and help the organization thrive and survive.
One of the characteristics of digital leadership is recognizing that �digital� does not equate flashy projects. Rather, it is the ultimate transformation of people in the organization. Their digital skills are developed and practiced across all procedures.
Seminar-workshops can be a good starting point. Digital skills are first taught, then practiced. Setting new goals and rules in a department may challenge some members to unlearn what they know of technology, and sometimes the transition is painful.
Imagine marketing departments to be focusing more on social media buzz words than unceasingly printing out fliers for promotional purposes. At some point this change is met with frustration, displeasure, or even disbelief. But it has to be done. Otherwise, the team will be left in the fringes of the past, while other companies charge ahead with their digital know-how.
This also means that digital leaders must have a budget for digital transformation. The integration of digital processes and agile procedures involves buying software to facilitate them. Famous digital and thought leaders may be invited for talks and demonstrations. Technology must be embedded and tested in an organization. There must also be funds for researches before a full-blown transition could happen.
Digital leadership, however, is not as easy as others think it is. Communication is essential, as well as a clear vision of what digital transformation means for the organization. A digital leader connects with his employees and keeps his team abreast of the current trends and changes in technology and in their respective field.
Digital literacy is likewise important, for it is easier to transform an organization if there is already a leader urging them toward a certain direction. Digital leadership targets the professional development of a team, more than the ability of the company to perform in the competitive market.
Truly, digital leadership could disrupt the already established business model, and sometimes it is difficult to let go of old yet tried-and-tested measures. However, there is always a new era that a company must look forward to survive in this fast-paced world. And leaders should be ready to learn the ropes and help their team members survive that era as well.

Keywords: What is digital leadership, Characteristics of Digital Leadership, digital leadership skills, what makes a good digital leader, Benefits Of Digital Leadership For Your Business, digital leadership and entrepreneurship, digital thought leadership, digital transformation thought leadership, digital leader jobs, digital leadership and future of work,

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