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The following article was published in our article directory on March 16, 2020.
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Are You Taking Digital Marketing Seriously? Here�s Why You Should

Article Category: Marketing

Author Name: Theodore Henderson

Greetings from Team Henderson!

We noticed that you�re interested in online businesses. That�s great! Online stores are a great way to add another source of cashflow. It�s easy nowadays to create an online shop, too. You have many platforms to choose from, like Amazon, eBay, Shopify, Etsy, and others.
But did you know that aside from having great products or services to sell, you also need to have a solid digital marketing strategy? A lot of online entrepreneurs don�t focus enough on their online marketing. Don�t make the same mistake they did!
Here's why you should take digital marketing seriously:
It�s How You�ll Get Customers.
No matter how beautiful your store is, or how innovative your products are, you won�t sell anything unless people learn about you. Online marketing is essential even to brick-and-mortar stores because online is where people spend most of their time in.
In fact, an average person who uses the Internet has around 7 social media accounts at the least. And most of them are on them every day. Just imagine if you can tap into that pool of potential customers!
Customer Service is Faster and Easier to Track.
One thing that customers hate is when a company ignores them when they have a question or a problem with their product. Good customer service can convert skeptics into loyal customers, while bad customer service can lose a company its following.
With online marketing, customer feedback is faster. You can also easily track past conversations because most messaging apps save conversations.
It Can Be More Targeted to Your Intended Audience.
The great thing about digital marketing is how easy and efficient you can analyze information and use it to your advantage. Take for example, a TV ad. Lots of people watch TV, so you can be sure that many people will see your product. But how many among those are truly inclined to buy your product? If an elderly man sees a TV ad of a face cream, he still won�t be more interested to buy it.
In online marketing, you can target your product ad to a more specific audience. Social media platforms do this, with the user�s content. They analyze the user�s online searches and show them ads that are related to them. That way, you know that your ads will reach the people who will be more likely to buy your products.
Do you now see just how important digital marketing is? These 3 are but a few of the many reasons why you should strengthen your online presence. Would you like to do that? We�d be ecstatic to help you!
We�re headed by Prof. Theodore Henderson, an award-winning author, public speaker, and business coach. He has written books and articles that have helped countless entrepreneurs become more successful. Now, he wants to reach out to even more people on the Internet through email.
Let us help you with your online marketing! Send us a reply, we�d be happy to hear back from you!

Team Henderson

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