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The following article was published in our article directory on April 16, 2021.
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Local vs. National SEO: Which One Should You Focus On?

Article Category: Business

Author Name: Dave Myers

Search engine optimization and search marketing has evolved since the 1990s. Back then you can get away with keyword stuffing and the use of keyword tags. That was pretty much it when if you wanted your website to rank well.
After that another trick came along called link farms back in 2004. And in 2011 cam social media marketing which helped websites rank higher as well. Nowadays, those tricks won�t work since the rules and search algorithms have changed. In fact, if you ever made use of them, it may even do more harm than good.
One of the better ways to do it is to focus on  HYPERLINK "https://digitalbroilerseo.com/national-seo/" national SEO or local SEO.

National SEO vs. Local SEO
 HYPERLINK "https://digitalbroilerseo.com/local-seo/" Local SEO focuses on local markets and of course on getting more local clients for your business. It�s a great strategy for small enterprises that want to target local customers within a specific geographic area.
National SEO on the other hand targets a much larger market in a bigger geographic scale. One of the main focuses of national level search engine optimization is to promote brand awareness.
On the national level, you will be competing with bigger players and well-known brands. The risk is bigger but of course the reward is equally as rewarding. Marketing all over the country also allows your business to scale and improve its market reach.
So, the obvious question here is which of the two is better? The quick answer is that it depends on the scale and size of your business.

Campaign Sizes and Your Budget
You will need a much larger budget when launching national search campaigns. You will also require more manpower and better tools. Hiring an SEO agency and using state of the art tools such as the DB Pro SEO Plugin and others will be a big help.
Local SEO campaigns on the other hand are much simpler and won�t require a lot of funds and manpower. This type of SEO strategy is more geo-specific since you�re targeting a more local audience.
Social Media
A national SEO strategy benefits more from social media marketing than local SEO. There are more resources available for national search engine optimization and thus you are better able to manage your channels and pages.
However, that doesn�t mean you shouldn�t maintain your social media pages when you do local SEO. Social media may not be able to help you when it comes link building in but it can help build brand awareness, connect with local customers, and build the reputation of your business.

Citations
Local SEO benefits greatly from local citations and national citations will only look slightly different. You will be required to maintain a better NAP consistency to increase your local SEO value. Local citations weigh heavily for local search algorithms than national.

Can�t decide which type of SEO you need to use? Visit our  HYPERLINK "https://digitalbroilerseo.com" official website today for more info and you can also contact us for a free consultation.

Keywords: SEO, Search Engine Optimization, Local SEO, National SEO, Wordpress SEO

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